A Good Copywriter Portfolio Should Have? Create a Winning Copywriting Portfolio With These Tips


A copywriter’s portfolio is a key part of getting noticed and landing clients, so it’s important to make sure you have the right pieces in your portfolio.

But what exactly makes up a good copywriter portfolio?

In this blog post, we’ll discuss what to include in a copywriting portfolio, how many pieces are necessary for an effective one, as well as steps on starting out with creating one from scratch. So if you’re looking for advice on making a great impression with your writing work then read on.

P.S. Boost your freelance income by showcasing your copywriting skills. Start by telling your brand’s story on Copywriting.org, the top destination for copywriters. Complete the free interview questionnaire, share your unique story, and gain maximum exposure by promoting the feature to your professional network.

Here’s Why You Need a Copywriting Portfolio

A copywriting portfolio is a collection of writing samples that demonstrate your abilities as a writer. It showcases what you can do and serves as an online resume of sorts.

When it comes to winning new clients, a good copywriting portfolio can be your secret weapon. For starters, it’s something tangible that potential clients can see and get a sense of your writing style.

A portfolio also gives you a chance to show the reader what kind of work you’ve done in the past. It provides a much-needed insight into what kind of results your work can bring. A good portfolio is better than any college degree as it shows you can do the work.

And most importantly, having a professional portfolio can help you land better-paid gigs as clients will be more likely to take you seriously.

That’s why it’s essential for every copywriter to have a portfolio – so they can put their best foot forward and make a great impression.

What to Include in a Copywriting Portfolio

Your copywriting portfolio should include your copywriting samples, client testimonials, and a professional bio. Let’s look at each section in detail.

Writing Samples

Writing samples are the most important part of any copywriting portfolio. They demonstrate your ability to write compelling content that meets the needs of clients.

Include at least three examples of your best work in different styles and formats such as blog posts, website pages, content marketing writing emails, press releases, etc. Make sure you have permission from clients before including their content in your portfolio.

Also, make sure you don’t overwhelm the reader with too many samples. Limit the number of samples to no more than five so the reader can focus on your best work. Remember: your portfolio should be a showcase of your skills, not an exhaustive list of everything you’ve ever written.

Client Testimonials

Nothing speaks louder than a satisfied client’s words. Client testimonials are one of the best ways to demonstrate your value as a copywriter and build trust with prospective clients.

Include at least two or three client testimonials that demonstrate your ability to create effective copy and deliver results. Ask your clients for a brief testimonial telling readers how working with you was beneficial to their business.

You can also include logos of companies you’ve worked with. The more well-known the company, the better.

A Professional Bio

A professional bio gives readers an overview of who you are as a person and why they should hire you for their project or job position. This section should include information about yourself such as educational background, relevant experience, specialties/skillset/expertise areas, along with any awards or accolades received throughout the years related to copywriting or other fields if applicable.

That said, this is probably where most copywriters get it wrong. Most bios tend to be too long and full of unnecessary details. Keep the bio succinct and make sure it’s focused on topics that will benefit potential clients.

Also, ensure your personality and writing style shines through. You want to make sure it’s engaging and inviting so the reader can connect with you on a personal level.

Here’s an example of a bio done right:

“Hi! I’m (name), a copywriter and content marketer with five years of experience creating persuasive, SEO-friendly copy that delivers results and builds brand awareness. I’m passionate about delivering the perfect message to the right audience, so they can engage with your brand and take the right action.

When I’m not writing, I’m probably playing chess or coming up with my next game-winning chess strategy. You’ll occasionally find me testing out new recipes in the kitchen, too. Drop me a line if you’d like to learn more about what I do.”

Copywriting portfolios are essential for showcasing your skills and experience. Include writing samples, client testimonials, a professional bio, and more to stand out from the crowd. #copywriting #portfolio #marketing Click to Tweet

How Many Pieces Should Be in a Copywriting Portfolio?

When it comes to creating a copywriting portfolio, quality is more important than quantity. You want to showcase your best work and make sure that the pieces you include demonstrate your range of skills and expertise.

Quality Over Quantity

Rather than trying to cram as many samples into your portfolio as possible, focus on selecting only the highest-quality pieces. It’s better to have fewer samples that are well-written and engaging than a large number of mediocre ones.

Ensure each piece in your portfolio is polished and professional so potential clients can get an accurate sense of what you can do for them.

Showcase Your Best Work

Your portfolio should be a reflection of the kind of work you’re capable of producing, so don’t be afraid to show off some of your best stuff.

Choose pieces that highlight different types of writing styles or topics you specialize in – this will give readers an idea about what they can expect from working with you.

Variety Is Key

You want potential clients to see how versatile you are when it comes to copywriting, so including a variety of samples is key.

Avoid sticking with one type or genre; instead, mix things up by showing off different copywriting examples such as blog posts, website content, press releases, business writing, email campaigns, etc. This will help demonstrate how experienced and knowledgeable you are in all areas related to copywriting

Next up we’ll discuss how to create a copywriting portfolio from scratch.

When it comes to creating a copywriting portfolio, quality is more important than quantity. Showcase your best work and make sure you include pieces that demonstrate your range of skills and expertise. #Copywriting #PortfolioTips Click to Tweet

How to Create a Copywriting Portfolio

With the right steps and strategies in place, you can create an impressive copywriting portfolio that will help you stand out from the competition. Here’s how:

Gather Your Writing Samples

The first step is to collect all of your samples and decide which ones should go into your online portfolio. This could include blog posts, articles, press releases, website content, or any other type of writing that showcases your skills and experience.

Make sure to choose pieces that are relevant to the types of clients you want to attract so they get a good sense of what you can do for them.

Put your best work forward and make sure the pieces you select demonstrate the range of skills you possess as a copywriter.

Organize Your Content

Once you’ve selected which samples to include, it’s time to organize them into a portfolio. You want your portfolio to be well-structured and easy to navigate so potential clients can quickly understand your skill set and experience at a glance.

Create a uniform structure for your portfolio that includes categories such as blog posts, articles, social media ad content, website copy, press releases, long-form content, and website content. This will make it easier for viewers to find what they are looking for.

Design Your Portfolio

Include an eye-catching cover page and design elements that reflect your personality and brand. Use visuals and attractive page designs to capture the reader’s attention. Take the time to review the design and make sure all of the elements are aligned properly.

The goal is to make your portfolio stand out from the crowd so it’s memorable and stands the test of time.

Include Contact Information

Your portfolio should include your contact information, such as your email address, website URL, and social media handles so viewers can easily get in touch with you for business inquiries.

You may also want to add a call-to-action (CTA) on each page to encourage viewers to contact you. This could be something as simple as “Contact me if you need help creating compelling copy” or “Let’s discuss how I can help you take your business to the next level.”

Finally, make sure you proofread and edit your portfolio before publishing it online. You want to make sure it’s error-free and that each piece of writing is consistent with your brand and style

Choose the Right Platforms for Your Portfolio

You have several options for sharing your portfolio with the world. You can:

  • Create a copywriting website: Building a site for your copywriting business will give you more control and flexibility over how your portfolio looks. You can customize the design, structure, and navigation of your site to make sure it reflects who you are as an individual or business. It’s also a great way to showcase your copywriting samples professionally.

  • Use a portfolio-building platform: Sites like ContentlyClippings. me, and MuckRack provide tools to help you create stunning copywriting portfolios that will impress potential clients. It’s easy to set up an account and upload your work in minutes. Plus, some of these platforms offer additional features such as collaboration tools and the ability to connect with other writers and clients.

  • Collect copywriting samples using Google Drive: Google Drive is a great way to keep all of your samples in one secure place. You can share the link with potential clients and they can easily access your portfolio from any device. The problem with using Google Drive, though, is that your design capabilities are limited and the platform doesn’t look as professional as a website or portfolio-building platform.

Update Your Portfolio Regularly

Curating a portfolio is just the start. As a copywriter, you should be constantly cultivating new pieces of writing to share in your portfolio.

As you write new content, add it to your portfolio so viewers can get a sense of your recent work. This will help you keep your portfolio current and relevant.

It’s also important to review the pieces in your portfolio periodically to make sure they are up-to-date with the latest statistics and research. If you find any content that is out of date, remove it or update it.

Optimize for SEO

Finally, make sure that potential clients can easily find your copywriting portfolio by optimizing it for search engines (SEO). This means adding relevant keywords throughout your content so that when someone searches those terms on Google or another search engine, they will see results related to what they were looking for – including yours.

You should also link back from other websites whenever possible so people know where else they can find more information about you and the services you offer.

Key Takeaway: Creating a copywriting portfolio doesn’t have to be daunting. Gather your samples, choose the right platform for showcasing them, and optimize it for SEO to make sure potential clients can easily find you.

Tips for Making an Impressive Copywriting Portfolio

Visuals can help enhance the impact of your words – use images or videos to break up text blocks and draw attention to certain points within your samples.

Another important tip for making an impressive writing portfolio is showcasing your unique voice and style throughout each piece included in the portfolio.

Make sure that every piece reflects who you are as a writer – this could mean using humor or witty turns of phrases when appropriate, or being more serious depending on what type of writing sample you’re including in the portfolio.

Whatever tone you choose should remain consistent throughout all pieces included in the portfolio so readers get a sense of who they’re working with if they decide to hire you for their project needs.

Ultimately, make sure whatever goes into your copywriting portfolio is something that makes YOU proud.

Investing time and effort into crafting your copywriting portfolio will pay dividends down the line when potential clients come knocking at your door looking for quality work from experienced writers like yourself.

Key Takeaway: A good copywriting portfolio should showcase your unique voice, be up-to-date with relevant content and visuals, and highlight any strengths or accomplishments that make you stand out.

FAQs: A Good Copywriter Portfolio Should Have

What should a copywriting portfolio include?

A copywriting portfolio should include samples of the writer’s work that demonstrate their ability to craft compelling and persuasive copy. This could include blog posts, website content, press releases, email campaigns, sales letters, and other forms of written communication.

It should also showcase the writer’s research skills by including relevant data points or statistics used in their writing.

It can also provide a glimpse into how they manage an email list by demonstrating their understanding of segmentation techniques and personalization strategies.

How do I start a copywriting portfolio?

Creating a copywriting portfolio is an important step in building your professional credibility and showcasing your persuasive writing skills.

To get started, compile samples of your best work into one document or website. Include pieces that demonstrate the range of topics you can write about as well as any specialized areas you may have expertise.

Make sure to include details such as client names, dates, and project descriptions for each sample. Once complete, promote it on social media platforms like LinkedIn and Twitter and other digital marketing mediums to reach potential clients and employers.

Finally, keep adding new samples regularly so that your writing portfolio remains up-to-date with the latest trends in copywriting.


Every successful copywriter can attribute their success to the quality of their copywriting portfolio. It takes time, effort, and creativity to create a winning copywriting portfolio that truly stands out from the sea of competitors.

But if you keep your portfolio updated, focus on showcasing your best work, take inspiration from other great copywriting portfolio examples, and follow these tips, you’ll be well on your way to making an impactful impression.

Remember, a great portfolio is the key to getting your foot in the door and getting noticed by a potential client. So take the time to create a writing portfolio you’re proud of – and that will help you get closer to achieving your copywriting dreams and growing your copywriting business.

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