How To Get Clients as a Freelance Copywriter Course: Top 6 Online Courses To Take

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To accelerate your copywriting career, you need to hone your craft and learn the ins and outs of the freelance writing industry. There are no shortcuts to becoming a successful freelance writer, but having access to the right resources can make a huge difference.

Fortunately, there are plenty of courses out there that can help you get started or refine your skills as a freelance writer. Here are some of the best freelance writing courses for new and advanced writers.

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Why Take a Copywriting Course?

Copywriting information is scattered across the internet, and it’s easy to get lost in pages of advice. A good copywriting course provides you with a concentrated dose of knowledge from an experienced mentor. It also saves you time that you’d have otherwise wasted scouring the internet for bits and pieces of information.

Other reasons why you should take a copywriting course include:

  • You can get access to other copywriters and build a network of support: Running a freelance writing business can be a lonely journey, but when you have access to other copywriters who are also learning along with you, the journey becomes much more enjoyable.

  • Access to experts: You can get the copywriting answers you need from experts, who are there to help you with any questions or stumbling blocks. Experts who have been in the business for years and can provide valuable insight into the industry.

  • Getting tailored feedback: Getting personalized feedback from experienced copywriters is invaluable and can really help you level up your copywriting game. Rather than trying to figure it out on your own through trial and error, you can get help from someone who knows exactly what it takes to write great copy.

  • Learning at a pace that works for you: When you’re not tied down to a strict timeline, you can work on the things that matter most to you and your freelance business. You can focus on the areas you feel need the most work, and take as much time as you need.

  • Access to valuable resources: Copywriting courses come with a bundle of resources that can help you become an even better copywriter. This includes access to video lessons, templates, worksheets, and more.

  • Improving your mindset: Knowing that you’re part of a community of writers who are all learning together will help you stay motivated and inspired. You’ll be learning from other copywriters, so you can push each other to become better and reach your goals.

  • Increasing your earning potential: Honing your skills and becoming an expert copywriter will not only help you land clients, but it will also help you increase your rates. As you become more experienced and confident, you can start to charge more for your services.

The Top 6 Copywriting Courses On The Market

The bottom line is, taking a copywriting course is worth it. It’s an investment in yourself and your freelance writing career. Here’s our pick of the best copywriting courses to take:

The Email List Management Certification Program by Troy Ericson

Troy Ericson is one of the top email deliverability experts in the world and has generated over $50 million since 2019 for his clients.

Ranked as one of the top 20 copywriters in the world by Peter Tzemis from Traffic & Funnels, Troy has worked with some of the biggest names in the industry including Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, and V-Shred.

In his course, The Email List Management Certification Program, Troy shares his exact email list management strategy, secrets, and tactics in a comprehensive certification program. The course gives you access to an array of resources including video lessons, templates, worksheets, and more.

It is divided into 6 modules. Each module covers a different topic, from understanding deliverability to writing high-converting emails.

You’ll learn how to quickly close new email marketing clients, how to scale up from freelancing to owning an agency, and even how to use AI-driven email automation.

Apart from getting step-by-step guidance and resources, you’ll also get access to the course’s private community and get tailored feedback from supportive copywriters. With over 300 copywriters and 7 Certified Email List Management Coaches, the community is a great place to ask questions and receive the expert advice you need.

But it doesn’t stop there. After completing the program, you can take a final test and become certified in email list management. A certificate of completion is then awarded, allowing you to add this qualification to your portfolio.

You’ll also be featured on Troy’s — the #1 place for hiring email list management experts. You’ll also gain access to new opportunities on the premium Email List Management job board, where employers are looking for experts just like you..

The Internet’s Best Copywriting Course by Jacob McMillen

Jacob McMillen has helped countless copywriters refine their craft, win more freelance paying clients, and earn more money. He is a 6-figure copywriter who consistently ranks at the top of Google for “copywriter,” and now he has put together a comprehensive course to teach aspiring copywriters how to tap into their true potential.

The course is comprised of 5 modules — with 23 in-depth lessons — that cover everything from writing copy that drives sales, landing clients on demand, and running your business like a pro.

The course also includes additional exclusive resources, such as checklists, swipe files, and templates. It provides a step-by-step system for building an unstoppable copywriting business, one that will help you earn a consistent, substantial income.

Where most aspiring writers get stuck is getting more freelance clients. Jacob’s course provides detailed tactics for growing visibility and effectively marketing your copywriting services.

The ‘pitching’ module alone will help you write emails that convert and show you how to land high-paying clients, even if you’re just starting out.

Jacob McMillen’s copywriting course is worth the price of admission. It’s comprehensive, and insightful and will give you the tools to become a successful copywriter. With over hours of video content and lots of written content, the “Internet’s Best Copywriting Course” is sure to equip you with the skills necessary to become an in-demand copywriter.

HubSpot Content Marketing Course

HubSpot is well known as an inbound marketing platform, but they also offer a comprehensive selection of courses for those interested in content marketing. They have a range of courses, from beginner to advanced.

Even if you’re already creating content for your business or organization, these courses will help you refine and optimize your content to reach the right audiences in the most effective ways.

The HubSpot Certified Content Marketing Course offers an introduction to content marketing and the principles behind it. It includes 12 lessons, 54 videos, and 11 quizzes that cover everything from producing effective content to optimizing it for SEO. The course also offers a comprehensive overview of content marketing strategies, from understanding the basics of inbound to creating content that resonates with your target audience.

The HubSpot Content Marketing Course is a great way to start or refine your knowledge of content marketing and get certified with one of the world’s leading inbound marketing platforms. Plus, it’s free.

Travel Writing

Traveling the world, seeing new sights, and writing about your experiences is a dream for many writers. With the Travel Writing course by Gotham, you can learn how to turn that dream into a reality.

The reality is that not many people are cut out for travel writing. You need the right combination of creativity, writing skill, and marketing savvy to make your travel stories stand out from the crowd. That’s why this course is so invaluable.

You’ll learn how to write vivid descriptions and choose effective words, research strategies to make your articles accurate and compelling, and how to build relations in the business of travel writing. Other topics include different types of travel writing (destination articles, travel memoirs, features), and creating powerful imagery that draws your reader in.

The course includes lectures, structured writing exercises, and workshopping of student work. You’ll also have the opportunity to submit two pieces of your own during the course.

Whether you’re just getting started or looking to refine your copywriting skills, this course is a perfect fit for any aspiring travel writer.

CopyBlogger Academy

CopyBlogger is one of the biggest names in content creation, so it’s no surprise that they offer a comprehensive range of courses to help people get the most out of their content.

The CopyBlogger Academy has a range of courses available, from beginner to advanced. All their courses are designed to help you build a more effective writing process and develop better techniques for creating powerful copy.

Copyblogger’s newest course — The Content Marketing Mastery course — is a comprehensive program that covers content strategy, storytelling, copywriting, and more. It helps you create content that not only engages your audience but also drives conversions.

The course includes a 12-part training that gives you a behind-the-scenes overview of the key elements that make great content, written and visual examples of powerful copy, and a range of assignments to help you put your new skills into practice.

The Academy is a powerful community of like-minded writers and entrepreneurs, so you’ll get plenty of networking opportunities as well. You’ll have access to an experienced team of professionals and a wealth of resources to help you succeed.

All their courses are led by experienced copywriters and marketers, who are always on hand to help you with any questions you may have. They also host regular Q&A sessions, so you can get answers to any challenges you may be facing.

The CopyBlogger Academy is the perfect place for any aspiring writer to sharpen their skills. With its range of courses, a comprehensive library of resources, and a helpful team of professionals, you’ll be well on your way to becoming a master copywriter.

SEO Copywriting Certification

SEO is a crucial part of online success. Not only does SEO copywriting make your content more visible, but it can also help increase website traffic and engagement. Adding SEO to your copywriting arsenal can be a game-changer, allowing you to reach more people with your message.

With the SEO Copywriting Certification, you can learn to properly optimize your content for both organic reach and improved ranking in search engines. You’ll be taught to create compelling key phrase-rich copy that engages readers as well as build effective key phrase strategies.

This course will also teach you how to expertly review a website for optimization opportunities, ensuring that all the hard work you put into your copywriting is maximized. With this knowledge, you’ll be better equipped to write copy that not only grabs attention but also shows up when people search for what you have to offer.

We can’t recommend this certification enough. If you want to take the leap into SEO copywriting and tap into the power of search engine optimization, this course is the perfect starting point.

Strategies on How To Get Clients as a Freelance Copywriter

Taking online courses can only take you so far — to truly get the most out of your freelance copywriting career and earn the money you deserve, you need to know how to find and acquire paying clients.

Here are some tips on how to do just that:

Join Copywriting Job Boards

Competition on job boards can be fierce, but with the right strategy and the right approach, you can still land some great freelance writing gigs.

Job boards like The ProBlogger Job BoardThe Writer’s Job BoardCoroflot, and Mediabistro offer freelance writing opportunities to writers of all experience levels.

When it comes to job board platforms, here are a few things you should keep in mind:

  • Avoid generic applications with a copy-pasted cover letter: Invest time in creating quality applications tailored for each job post you apply to. This will help you stand out from the competition and increase your chances of getting hired.

  • Apply to niche-specific jobs: Generalists are a dime a dozen on job boards. Your best bet is to focus on one or two topics/niches and apply only to jobs that require your expertise.

  • Be active on the platform: Spend time networking with other users and prospective clients and responding to job postings. This will help you gain more visibility for your services.

  • Don’t be afraid of bidding low for your first client: You want to make sure that you don’t price yourself out of a job right off the bat. Instead, start with lower bids and gradually raise your rates as you gain more experience.

 Send Cold Pitches

Sending cold e-mails can often be intimidating to most writers. After all, why would a stranger reply to your e-mail?

The truth is, cold e-mails do work. But only if you take the right approach and craft carefully written pitches that are tailored for each client’s needs.

Here are a few tips to keep in mind:

  • Research potential clients before you contact them: Make sure that their business is congruent with your expertise and values.

  • Craft an enticing subject line: Your subject line should be catchy and interesting enough to draw readers in.

  • Keep your pitch succinct: Your cold e-mail should be no more than 5 sentences, focusing on the benefit you can bring to their business.

  • Include a portfolio link: Include a link to your personal website or portfolio page so that potential clients can learn more about you and see samples

Create a Personal Website

Your website is like your very own online real estate, and it should be used to showcase your skills as a copywriter. It allows to attract premium copywriting clients who can then see samples of your work.

Creating your own website isn’t as hard as it seems. All you need is a domain, some hosting, and the right platform (like WordPress). You can also use page builder tools to quickly create stunning websites without any knowledge of coding or design.

Here’s what you should include on your website:

  • A good copywriting portfolio showcasing your best work

  • Testimonials from past clients

  • Links to your social media accounts

  • A blog with useful content related to copywriting

  • Your contact details

Guest Posting

To get new copywriting clients, you need to show them you have what it takes to produce quality work. What better way to do that than to write a few articles for relevant and authoritative publications and websites?

Guest posting allows you to reach larger audiences and build your reputation as an expert in your field. It also helps you get more exposure for yourself and your freelance copywriting business while giving you the chance to link back to your website or portfolio page.

It’s also an excellent opportunity to network with editors, other writers, and potential clients. The more guest posts you write, the more your portfolio grows and the higher your chances of getting hired.

LinkedIn Prospecting and Leveraging LinkedIn Job Postings

LinkedIn is a treasure trove of potential clients. The key is to be strategic and target the right people with your pitch emails.

Start by researching people in your niche, craft personalized messages for each of them and send out your connection requests. Make sure that you include why you want to connect with them and how you can help them. Follow up on your messages and use LinkedIn’s advanced search feature to find potential leads.

You can also join relevant groups and post helpful content regularly to generate more exposure for yourself. This is a great way to showcase your copywriting skills, build relationships and get more clients.

FAQs: How to Get Clients as a Freelance Copywriter Course

Some of the most frequently asked questions include:

Can I launch a freelance writing business even if I’m not an expert in any particular field?

Yes, most freelance writers focus on general topics and offer their services to a broad range of clients. However, the more specialized you are, the easier it will be for you to find clients and increase your rates.

What kind of copywriting services can I offer?

There are many types of copywriting services you can offer, such as website content, blog posts, email copy, sales pages, landing pages, press releases, and more. Direct response copywriting (writing that is designed to generate a direct response from the reader) is also a popular and lucrative option.

What are the best ways to find clients as a freelance writer?

The best ways for finding copywriting clients as a freelance writer are cold pitching, creating a personal website, and using LinkedIn prospecting. You can also join freelance writing groups and post ads on job boards to get more exposure. Networking with other professionals in your field is also a great way to find new clients.

I’m not a native English speaker. Can I succeed as an English-focused freelance writer?

Yes, you can definitely succeed as an English-focused freelance writer and get a copywriting client, even if you’re not a native speaker. You just need to make sure that you write fluent English and pay attention to grammar and spelling mistakes. You can also hire an editor for more complex editing tasks.

Practice writing regularly and take copywriting courses to improve your skills. There is also plenty of resources online that can help you become a better writer.

Final Thoughts

Investing in a writing course is not only an excellent way to level up your skills but also to gain confidence in yourself as a professional copywriter. The more you learn, the better you can serve your clients and grow your copywriting business.

Take the time to read industry blogs, listen to podcasts, attend webinars, and watch online courses to hone your craft. You can also join a freelance writing community to gain valuable insights and advice from other writers.

With dedication and hard work, you can even make 6-figures as a successful freelance writer and make your mark in the industry

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