Interviews Brian Casaletta

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Q1. Where are you from?

Atlanta, GA

Q2. How did you discover copywriting?

Through my own pursuit of self improvement and self discovery…

I came across many online ‘gurus’ via YouTube.

These ‘gurus’ were impacting the lives of others for the better (including mine) and being rewarded handsomely for their efforts – while traveling the world and sending emails to their list every day.

It was so simple to me. It was something I could definitely see myself doing.

– Traveling the world.

– Changing lives for the better.

– Making millions online from anywhere in the world.

– Not being tied down to a 9 to 5 job.

– Never having to request time off.

– No salary cap or answering to a ‘boss.’

It made all the sense in the world.

After all, I knew what I did NOT want.

And what I did NOT want – was being stuck in a cubicle from 9 to 5 until I retire when I’m too old to do the things I want to do for myself with little to show for it.

I wanted FREEDOM.

And this business model was my ticket there.

However, there was something holding me back that’s commonly known as a “BFP” (Big Fucking Problem).

I had ZERO IDEA of what my online business would be.

So what I did instead…

Was follow ALL my favorite and most successful ‘gurus’ to study their work, funnels, and strategies until I figured it out.

And sure enough…

One of the ‘gurus’ I followed who I truly related to, admired, and respected…

Was hosting a 2 day, in-person Copywriting boot camp across the country with 2 other expert marketers (2017).

I knew right away in my heart this was the answer.

I didn’t think, I just applied right then and there (even if it wiped my savings at the time).


Because although I may not know what business I want to start or impact to be made right now…

I may as well master and learn all there is to know on the marketing side…

And deliver my impact to businesses owners through copywriting services…

Until I discover what my greater impact will be later down the road.

This was part of the vision.

And it delivered on the same benefits I wanted for myself.

– Be your own boss.

– Make money from anywhere in the world.

– Make money whenever you want or need.

– Impact businesses and business owners.

– Time FREEDOM and flexibility.

– No salary cap or requesting time off.

This may not be what I do forever, but this is what I will do for now…

To give myself the FREEDOM and flexibility to decide what I truly want for myself later down the road.

And to my surprise, it turns out…

This industry has been EVERYTHING this introverted kid with a natural curiosity for human psychology and high ambitions could ever want!

I love this game.

So get used to seeing my name around ;)

– BC

Q3. What forms of copy do you write?

Full Funnel Copy and Strategy — Everything from front-end to back-end. Long-form to Short-form: Ads, Emails, Sales letters/videos, Upsells etc.

Q4. What are your favorite niches to write in?

Biz-Opp & Financial (and some info products/courses) — anything make money online for more freedom is my language.

Q5. What is the #1 lesson you've learned as a copywriter?

#1 Career lesson: Fall in love with the journey/process and you will more easily persevere through challenging times.

#1 Copywriting lesson: Know your audience. Be flexible and adaptable enough to put yourself in others shoes and dance in their pain, struggles, hopes, and dreams. If you can explain someones problem better than they can… you will have them. And that’s just the start. Sell them what they want, give them what they need. Make your prospects a customer for LIFE and the money will come

Q6. Who is your favorite copywriter & why?

Dan Kennedy – the guy is a genius in SO MANY levels of marketing.

Q7. Do you have any recent wins to share?

“It was hard to believe our Biz-Opp VSL script could have been better, but after hiring Brian for a re-write… I was pretty shocked to see the improvements that were made, which (shocker) absolutely crushed the control! Quick turn around time too! the guys a pro. Get used to seeing his name around.” — Steven James

“If you’re looking for a quality copy that converts and delivered on time without having to micromanage, Brian is your guy! And to my surprise, he delivers much more than that. His outside the box thinking and next level strategy ideas make him more than just a “copywriter.” The funnel knowledge, attention to detail, and a team player attitude makes Brian a pleasure to work with, opposed to most writers I’ve worked with in the past.” — Erick Maeng 

“As a media buyer who’s worked with many copywriters and business owners throughout my career, I can confidently say, Brian, is the real deal! His copy is consistently tight, punchy, and proven to be effective. Overall, well worth the investment” – Brandon Breshears 

“We hired Brian to help us with our copy needs and I was impressed by his drive to write great copy. He always took feedback in a positive manner and made the required changes quickly. Brian was always communicative and provided us with insights that led to improvements in our sales processes, which resulted in an increase in revenue. I would highly recommend working with Brian!” — Dan Cheong 

“Brian is a proactive, professional, and knowledgeable copywriter. He consistently delivers persuasive copy and takes feedback extremely well. I recommend Brian for his copywriting skills, growth mindset, and team player attitude.” — Sabah Karimi 

“If you’re looking for a solid, dependable team player who understands the game, then I recommend Brian for your team. Brian shows up and delivers solid work for his clients. He delivers on time with a consistent, professional attitude. He’s honest, knowledgeable, and pays attention to details. His work ethic, curiosity, and passion for his craft make him coachable and a pleasure to work with.” — Sean McCool  

Q8. What would you say to a prospective client who wants to hire you?

Copy is cool, but it’s a commodity…. If you’re looking for something MORE… Someone to GROW with who will dive DEEP into your business — Willing to roll up their sleeves, and plug up the cash-leaks in your funnel process… Then my next questions will be: What’s your offer? (this should be explained in one simple sentence) Where are you now? And where do you want to go?

Q9. What is a good email address for prospective clients to contact you?

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