Interviews Casey Greene

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Q1. Where are you from?

Atlanta, GA

Q2. How did you discover copywriting?

I first discovered copywriting about 5 years ago when I tried to launch my first online health company. The marketing company I hired wasn’t getting any results, so I decided to learn copywriting and online marketing for myself.

Q3. What forms of copy do you write?

I write direct response copy in the form of ads, sales letters and emails.

Q4. What are your favorite niches to write in?

My favorite niches to write copy for are biz opp, health, fitness and nutrition, but I’m open to writing for any good offer that helps people.

Q5. What is the #1 lesson you've learned as a copywriter?

The #1 lesson I’ve learned as a copywriter is that you need a great offer first. Great copy will do little for a poor offer online, but great copy will amplify a great offer to incredible heights.

Q6. Who is your favorite copywriter & why?

I’ve learned from so many now, but if I had to pick one I’d say Eugene Schwartz because he laid so much of the groundwork for how all good copywriters should understand how to speak to their prospect based on where where they are in their journey.

Q7. Do you have any recent wins to share?

I’m currently working on an offer that I think will be a huge breakthrough for many that have struggled to make their offers work on paid media, and use the right copywriting strategy with it.

Q8. What would you say to a prospective client who wants to hire you?

I have a unique combination of experience with copywriting, media buying, how offers work (or don’t), as well as how to monetize your email customers on the backend.

Q9. What is a good email address for prospective clients to contact you?

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