Interviews Jason Capital

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Q1. Where are you from?

Dorado, Puerto Rico

Q2. How did you discover copywriting?

I was 20 years old at Michigan State University. I was in my dorm room and knew I didn’t want to have a 9-5 life, so I wanted to find a different way out. This was 2009, so long before the world of Clickfunnels, and VSLs weren’t invented yet. I had to find a way out. What if I sold a program online based on the only thing I was an expert at, training basketball players, since I played in college? So I created an e-book and videos teaching basketball players who were in high school how to get better handles so that they could potentially get recruited for college basketball. That was the idea, $47 e-book upsells. I put it on ClickBank, people hit the site but no sales, no one bought. Severely embarrassing, didn’t want to tell anyone. Still, for the next six month, no sales. Then I met a guy named Elliott Hulse. He showed me what he was doing which re-inspired me. Then I met Craig Ballantyne who introduced me to copywriting.

Q3. What forms of copy do you write?

E-books, sales letters, VSLs, & courses

Q4. What are your favorite niches to write in?

Basketball, Dating & Biz Opp

Q5. What is the #1 lesson you've learned as a copywriter?

Have an insatiable thirst to learn, grow, evolve, and get better.

Q6. Who is your favorite copywriter & why?

I like Ayn Rand – her books are amazing.

Q7. Do you have any recent wins to share?

Recognized as a top 100 Entrepreneur Under 30 by the White House under President Obama

Q8. What would you say to a prospective client who wants to hire you?

Email if you want to sell more of your courses.

Q9. What is a good email address for prospective clients to contact you?

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