Copywriting.org Interviews Mario Ng Zheng

When I was younger, (even though I’m still young lol) I got into this ”mysterious” website that was a yellow page and with words on it that I have never seen before. It was like a letter inside the computer screen. And the heading was, ” THE GARY HALBERT LETTER” ” The Most Valuable Website On the Entire Internet!” and the letter said, “Dear friend,” blah blah blah blah blah blah… It was like one page long. I got sucked in by the words and could not stop reading. It then led me to a collection of newsletters of the renowned copywriter Gary Halbert. Which I read a majority if not all of them. Strangely as well… I WAS HAND-COPYING SALES LETTERS! Gary wrote that hand-copying winning sales letters or advertisements that has produced gazillions of dollars gave one a ”neurological imprint” of how it ”feels” like to write world class copy. Sales letters like: -“At 60 miles an hour, the loudest noise in the new Rolls-Royce comes from the electric clock” by David Ogilvy. -”The Lazy Man’s Way to Riches by Joe Karbo.” -” Do You Make These Mistakes in English?” by Max Sackheim. Which then later on led me into buying business/copywriting/email marketing courses and reading books such as: “Scientific Advertising” by Claude Hopkins. ”Influence” the psychology of Persuasion by Dr. Robert Cialdini. (Because copywriting or selling has to do with human psychology) Also a huGGGGEEEEE, massive swipe file of 5 binders of winning ads that has produced gazillions.