Interviews Mario Ng Zheng

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Q1. Where are you from?

United States

Q2. How did you discover copywriting?

When I was younger, (even though I’m still young lol) I got into this ”mysterious” website that was a yellow page and with words on it that I have never seen before. It was like a letter inside the computer screen. And the heading was, ” THE GARY HALBERT LETTER” ” The Most Valuable Website On the Entire Internet!” and the letter said, “Dear friend,” blah blah blah blah blah blah… It was like one page long. I got sucked in by the words and could not stop reading. It then led me to a collection of newsletters of the renowned copywriter Gary Halbert. Which I read a majority if not all of them. Strangely as well… I WAS HAND-COPYING SALES LETTERS! Gary wrote that hand-copying winning sales letters or advertisements that has produced gazillions of dollars gave one a ”neurological imprint” of how it ”feels” like to write world class copy. Sales letters like: -“At 60 miles an hour, the loudest noise in the new Rolls-Royce comes from the electric clock” by David Ogilvy. -”The Lazy Man’s Way to Riches by Joe Karbo.” -” Do You Make These Mistakes in English?” by Max Sackheim. Which then later on led me into buying business/copywriting/email marketing courses and reading books such as: “Scientific Advertising” by Claude Hopkins. ”Influence” the psychology of Persuasion by Dr. Robert Cialdini. (Because copywriting or selling has to do with human psychology) Also a huGGGGEEEEE, massive swipe file of 5 binders of winning ads that has produced gazillions.

Q3. What forms of copy do you write?

Mainly emails and Sales Letters

Q4. What are your favorite niches to write in?

Entrepreneurship, business, biz-opp, self-development, self-improvement, coaching, health, spirituality and wellbeing.

Q5. What is the #1 lesson you've learned as a copywriter?

It’s not about writing but it’s about selling. Bonus: ” A gifted product is mightier than a gifted pen” according to Gary Bencivenga. So, try to write for great products.

Q6. Who is your favorite copywriter & why?

Gary Halbert because in his newsletters he is so raw and real and such full of emotion and personality unlike textbook writing that is boring. He shares stuff on a personal level. He also teaches a lot in his newsletters which I enjoy. For example, what books to read, and what to do to become a great copywriter. How to write bullets. And some things such as reading the books he recommends as well as hand-copying sales letters that have produced gazillions of dollars.

Q7. Do you have any recent wins to share?

Recent win is I got myself a huGEEEEEEEEEEE swipe file of winning ads that have produced gazillions of dollars. Got 5 binders of them. Each 4 inch thick. Therefore, I can get ideas from them and have a high chance of producing winning copy.

Q8. What would you say to a prospective client who wants to hire you?

1. I would ask them questions to see if we are both a good fit for each other. 2. I would like to write copy for a good/great product that has value and that it can really change people’s lives.

Q9. What is a good email address for prospective clients to contact you?

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