Interviews Sky Richardson

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Q1. Where are you from?

Greenville, South Carolina

Q2. How did you discover copywriting?

I began writing for “copy mill” part-time while finishing up my final year of college. Initially, I was writing super low-budget content for one of their internet reputation client. However, I quickly moved up to the “Senior Team” within a matter of months and began writing blog posts and link building articles for their high-dollar clients.

Q3. What forms of copy do you write?

Email, landing pages, sales letters, blog posts, lead magnets, product descriptions, newsletters (print and digital)

Q4. What are your favorite niches to write in?

Financial services, personal finance, real estate, entrepreneurship, marketing, personal growth

Q5. What is the #1 lesson you've learned as a copywriter?

Always under promise and over deliver. Client retention is the name of the game, because it leads to long-term relationships and referrals.

Q6. Who is your favorite copywriter & why?

Daniel Throssell is as unique as they come. He has a very distinctive style that can’t be copied.

Q7. Do you have any recent wins to share?

I launched a joint-venture project with a client of mine this year – a print newsletter – in the financial services space. Sharing in the revenue as Editor-in-Chief.

Q8. What would you say to a prospective client who wants to hire you?

I rarely take on new clients. And when I do, I have to make sure it’s a good fit for me in terms of work flow, expectations, and subject matter. When I take a client on, I like to develop a long-term relationship that helps them grow their bottom-line. If I don’t feel like I can do that, I’ll recommend them to someone else.

Q9. What is a good email address for prospective clients to contact you?

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