Scarcity is a powerful motivator in any sales pitch. It’s why limited-time offers like flash sales and seasonal savings drive strong conversions. When customers think they’re getting a unique, fleeting deal, their interest, and urgency to purchase spikes.
One-time offers allow you to tap into this psychology and drive conversions to your client’s sites. They create a sense of urgency and motivate readers to act quickly. You can use one-time offers to move customers through the sales funnel and drive them toward conversion.
To help you write one-time offer emails that get noticed in crowded inboxes, we’ve put together this blog post. We’ve also included a few email marketing copywriting templates to get you started.
What are One-Time Offer Emails?
OTO emails are sent to subscribers and contain a time-sensitive deal, such as a discount, bonus item, or special incentive. These emails tap into basic behavioral psychology by making subscribers feel like they’re getting an exclusive deal that’s not available to everyone else. This sense of scarcity and exclusivity can increase the likelihood of the offer being accepted.
Another factor that makes OTOs effective is the “fear of missing out” (FOMO).
People want to feel like they’re not missing out on a great deal, which is why OTOs often include a deadline for the offer, along with a countdown clock or other visual elements that emphasize the limited time available. By leveraging this fear, you can encourage subscribers to take action quickly and seize the opportunity before it’s gone.
But here’s the kicker: OTO emails aren’t just effective because of the deal they present. They’re also highly effective in boosting conversions and sales because they can be combined with targeted messaging, personalized content, landing pages, social media posts, and other marketing channels.
By using OTO emails as part of a larger marketing campaign, you can increase your chances of making a sale, creating a loyal customer base, and devising a winning strategy.
These emails can be used in various situations, including:
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To introduce a new product or service
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To upsell existing customers
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To make special offers to loyal customers
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To offer discounts or freebies on specific items
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To build customer loyalty and engagement
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To test new products and services
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To drive sales during peak seasons such as Black Friday, Holiday Season, or Cyber Monday
One-Time-Offer Copywriting Templates
Below you’ll find six email templates that you can use start using for your marketing efforts. These social media copywriting templates will help you craft compelling offers that capture your readers’ attention and motivate them to buy.
Template 1: Time is running out!
You can use this template for a wide range of products, from clothing and accessories to home appliances, gadgets, and more. It emphasizes the limited-time nature of the offer, the significant discount customers will receive, and (as a bonus) the positive impact their purchase will have on a charitable cause.
Subject: Limited-Time Offer: Save 20% on Your Next Purchase
Hey [Reader],
Are you in need of a little retail therapy? Look no further! For the next 48 hours, we’re offering a 20% discount on your next purchase. That’s right – everything in our store is on sale!
Whether you’re looking for a new outfit, a piece of jewelry, or a unique gift for someone special, we’ve got you covered. With a wide variety of styles and designs to choose from, you’re sure to find something that catches your eye.
But that’s not all – by taking advantage of this limited-time offer, you’ll also save money and feel great about your purchase. That’s because a portion of every sale goes to support our favorite charity, [insert name of charity].
So why wait? Start shopping now and save 20% on your next purchase. Use the code SAVE20 at checkout to claim your discount.
[Insert link to website]
Best regards, [Your name]
Template 2: Life-changing product offer
This template can be adapted for any product that promises to bring a significant change in a customer’s life. For instance, a weight-loss supplement, productivity tool, or personal development course.
Subject Line: Don’t miss out on this limited-time offer to improve your life
Hey [Customer],
We know that you’re always looking for ways to improve your life, and we’re excited to offer you a one-time deal to help you do just that. For the next 48 hours, you can get 20% off our life-changing product.
Our product has helped thousands of people improve their health, productivity, and overall well-being. Plus, it comes with a free e-book filled with tips and tricks to help you get the most out of it.
Don’t miss out on this opportunity to transform your life. Click the link below to claim your offer.
[Link]
Best, [Your Name]
Template 3: 50% off at Company
It can work well for a wide range of products, from clothing and accessories to home appliances, gadgets, and more. The key is to highlight the brand’s best-sellers and emphasize the massive discount customers will receive.
Subject Line: Don’t Miss Out – 50% Off at ABC!
Howdy!
As you know, ABC offers the best (niche) products for your everyday needs. And now, for a limited time only, you can get 50% off on some of our most popular items!
There’s no better way to show how much you care than by giving a gift from ABC. Whether you’re shopping for yourself or a loved one, we have something perfect for anyone. Plus, with our 50% off deal, you won’t have to break the bank.
Head on over to our website and get your hands on some of the best products, at unbeatable prices.
Don’t miss out – this offer won’t be around for long!
Happy Shopping!
XYZ Team
ABC – Buy More, Save More!
P.S. Make sure to use the code “ABC50” at checkout for your 50% off discount!
Template 4: Limited Period Offer
You can craft this email for any product or service that has a high price point, such as a course or a consulting service. To apply this template to other products, choose a specific product or service and offer a significant discount that has an expiration date or a time-bound limited inventory.
Subject Line: Time-Sensitive Offer: {Product/Service Name} 50% Off
Hi there!
We know you’ve been eyeing {product/service} for a while now, so here’s your chance. For a limited time only, you can get 50% off when you shop with us at ABC!
Our {product/service} is perfect for anyone looking to upgrade their lifestyle or add extra convenience. Plus, with 50% off the price, your wallet won’t suffer either.
Head to our website and take advantage of these savings before it’s too late.
Many thanks!
XYZ Team
Template 5: Last chance to save!
This could be a great email for any product that has a loyal customer base and high sales volume. To apply this template to other products, highlight the most popular items and offer a significant discount to create a sense of urgency.
Subject: Last Chance to Save! 50% Off Our Best-Selling Products
Hey [Reader],
Are you tired of constantly paying full price for your favorite products? Well, you’re in luck! For a limited time only, we’re offering a 50% discount on our best-selling items. This is your chance to stock up on everything you need while saving big!
Don’t miss out on this opportunity to get high-quality products at a fraction of the cost. Whether you’re looking to upgrade your skincare routine, revamp your wardrobe, or add some new gadgets to your collection, we’ve got you covered.
Take advantage of this limited-time offer now, and start enjoying the benefits of our top-rated products. From increased confidence to enhanced productivity, our products will help you look and feel your best.
But hurry, this offer won’t last forever! Click the link below to start shopping now and claim your 50% discount.
[Insert link to website]
Best regards, [Your name]
Template 6: Final notice
This email can be adapted for a variety of businesses, including online courses, fitness programs, coaching services, and professional associations. The key is to highlight the exclusive benefits members will receive and emphasize the substantial discount new members will receive on your landing page or email.
Subject: Final Notice: Exclusive Membership Offer Expires Tonight
Hello [Reader],
If you are ready to take your (niche) business to the next level, now is the time to join our exclusive membership program. For a limited time only, we’re offering a special discount to new members who sign up before midnight tonight.
As a member, you’ll gain access to a wealth of resources and tools that will help you grow your (niche) business faster than ever before. From expert coaching to networking opportunities, we’ve got everything you need to succeed.
And the best part? You’ll save thousands of dollars in the long run by taking advantage of our exclusive membership benefits.
But this offer is only available for a few more hours, so don’t wait any longer. Click the link below to sign up now and start experiencing the benefits of membership.
[Insert link to sign-up page]
Sincerely, [Your name]
With a few tweaks and personalization, you can easily craft memorable emails that will help you increase your sales, build strong customer relationships, and drive customer retention.
One-time offer copywriting template: Final Thoughts
The best copywriting templates are based on sound strategies and effective techniques. To make sure your emails grab attention and prompt readers to take action, focus on:
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Targeting the right audience
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Making your offer clear and easy to understand
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Connecting with readers emotionally
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Setting specific deadlines for promotions
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Writing headlines that are persuasive and engaging
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Crafting engaging email subject lines
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Personalizing the content
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Offering incentives
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Providing an attractive value proposition
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Avoiding false claims
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Including a strong call-to-action that makes it easy for readers to make the purchase
Your ultimate goal should be to create emails that provide value and make customers feel special. Remember to be creative, keep your messaging clear, and focus on the customer experience.
With the right strategy in place, you’ll be able to convert more readers into customers with your powerful one-time offer emails.