How Long Does Email Copywriting Take? Unveiling the Secrets to Crafting High-Converting Emails on Time


Writing emails can be a time-consuming task. Have you ever wondered how long does email copywriting take? If so, you’re not alone. The time it takes to make compelling emails is not the same for everyone; this depends on your creativity, if you use templates, and whether AI tools are employed. It depends on your creativity level, ability to leverage templates, and whether or not you utilize AI tools for faster writing times.

In this blog post, we’ll dive into how creativity level, template usage and AI tools can help improve your email copywriting efficiency. So read on if you want to learn more about improving your efficiency when crafting great emails in digital marketing.


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How Long Should Writing Emails Take?

It can take anywhere from 20-30 minutes, little less than an hour, or 2 to 3 hours for writing a single marketing email. How long writing emails (blog posts, or landing pages, etc) can vary depending on the experience level of the writer. Novices in email composition may spend more time to complete their work as they become accustomed to the process and cultivate a personalized writing style. Experienced writers, however, will be able to create a marketing email in less time since they have mastered the basics and know how to craft effective messages quickly.

Ultimately, the effort invested in crafting an email is determined by a person’s proficiency, comfort level and desired outcome. There are templates, and AI software you could use to help speed things up as well.

Composing emails may involve anything from a short period to numerous hours, depending on the intricacy of the written task. As such, it is important to be prepared for potential creativity blocks that may arise during this process.

On Creativity Blocks

We’ve all been there. Sitting in front of a blank screen, mind racing but unable to come up with subject lines or any ideas for our email copy. It can be incredibly frustrating when the words won’t flow and you find yourself stuck in a creativity block.

It can be difficult to make headway no matter the effort, nothing appears to coalesce. That’s why it’s important to remember that this happens to everyone – even experienced sales copywriters. There are some days where your brain just isn’t firing on all cylinders, and that’s ok.

If you’re feeling blocked while writing emails, here are some tips to get the creative juices flowing: 

  • Take a break and do something totally unrelated
  • Switch up your environment
  • Bounce ideas and feedback off someone who’s in the know on the project
  • Listen to music or watch videos related to the email campaign topic
  • Practice meditation or deep breathing exercises for mindfulness purposes
  • Organize everything so it’s easy to access when inspiration strikes
  • Don’t forget about self-care – make sure you’re getting enough shut-eye, eating nutritious meals, drinking lots of H2O throughout the day etc.

Sometimes, allowing our minds to take a breather before we return to the task of writing can be beneficial. Don’t be too harsh on yourself if things don’t go as planned – allow yourself a pause until the creative spark returns. And remember that every single email marketing campaign starts somewhere – even if it takes longer than usual one time around doesn’t mean anything has gone wrong permanently.

Creativity blocks can be a difficult obstacle to overcome, but by leveraging templates you can create an efficient and effective brand of workflow.

Leverage Templates

But, with the correct techniques and methods in place, you can significantly cut down your writing time while still achieving excellent outcomes. Templates are an invaluable asset for streamlining the writing procedure and achieving remarkable outcomes in a shorter period of time.

Templates provide an easy way to quickly generate professional-looking emails without having to start from scratch each time. Templates provide a means to dedicate energy towards constructing an impactful message, instead of devoting effort to finding the precise words and phrases. Plus, they allow you to refine and improve upon existing content so that it’s always relevant and engaging for potential customers to read.

When leveraging templates for email marketing, several key elements should be taken into consideration: structure, tone of voice, visuals (if applicable), calls-to-action (CTAs), personalization options (like first name/last name tags) and keywords/phrases related to NLP techniques like sentiment analysis or natural language processing. Each element should be carefully considered when creating an effective template as it will have a direct impact on how well it performs in terms of engagement rates and conversions.

When referencing other existing emails and templates for copywriting, creativity is still key. Utilize them as a jumping off point and then personalize the message according to what resonates with your target audience or campaign goals by adding visual elements such as images or video clips; weaving in storytelling techniques; throwing in some humor where appropriate; experimenting with different CTAs – all while keeping an eye on the prize: getting people interested enough to take action. By employing these strategies, you can create captivating marketing emails that are both effective and of a high caliber.

No more spending a few hours of agonizing over wording choices.

Utilizing existing marketing email templates is a useful way to economize time when crafting emails, as it gives you the ability to rapidly tailor a ready-made template that meets your requirements. AI can be utilized to expedite the task of writing copy even more, given the correct instruments and information.

Key Takeaway: Using templates for writing can be a great way for email marketers to save time and still create compelling emails that make an impact. By leveraging the right tools, such as structure, visuals, CTAs, personalization options and keyword phrases related to NLP techniques like sentiment analysis or natural language processing, you can quickly craft professional-looking emails with ease – ‘killing two birds with one stone’.

How To Speed Up Your Writing With AI

As the need for material increases, copywriters are embracing AI-based solutions to accelerate their writing. AI technology can be used in various ways, from generating ideas and topics to suggesting edits and optimizing text. But how do you use these tools effectively?

First off, it’s important to leverage templates when crafting emails. Templates provide a structure that helps ensure all the necessary elements are included in your message. Utilizing pre-made templates can be an efficient way to quickly customize content for different types of campaigns or audiences. Moreover, some email platforms provide customizable pre-made templates for various campaigns and recipients.

When it comes to creativity blocks, AI tools can help too. Generative algorithms allow users to input keywords related to their topic and generate hundreds of potential titles based on those terms – eliminating hours spent staring at a blank page trying desperately to come up with something original (we’ve all been there.). Plus, they inspire when brainstorming new ideas or angles for an article or post so you don’t have any trouble getting started.


By utilizing the right tools and strategies, you can quickly create effective email content without compromising on quality. By leveraging templates and AI technology for research purposes, or using creative blocks to help get your ideas flowing faster, there are many ways that you can speed up your process when it comes to writing emails without sacrificing quality. So if you’re wondering how long does email copywriting take? The time it takes to compose an email has decreased significantly, thanks to the use of templates and AI technology.

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