How Much to Charge for Email Copywriting? The Ultimate Guide to Pricing Your Services and Maximizing Your Earnings

man working

Are you an agency or freelance writer wondering how much to charge for email copywriting? You’re not alone. In the digital era, emails are becoming a key communication and advertising tool for companies. Determining a rate that reflects your services’ value is key to gaining maximum profits and providing top-notch work.

But determining an appropriate rate can be tricky—especially when there isn’t a set industry standard or benchmark price point. In this article we’ll discuss ways to calculate your value, research market rates other freelance writers charge, consider your experience level and ultimately decide on a rate that works best for you and the client.

P.S. Get noticed with submit your interview form and elevate your online presence! Showcase your expertise and gain exposure with our exclusive feature. Submit your interview today and boost your visibility.

How Much Should I Charge For Email Copywriting?

When it comes to setting your copywriting rates for email, there are a few things you need to consider. First and foremost is the value that you bring as a a or copywriting agency. Are you experienced in writing emails? Do you have a proven track record of successful campaigns? If you possess experience in crafting emails and a record of successful campaigns, your pricing should reflect that.

When assessing the cost of email copywriting, it is essential to consider the intricacy of the assignment. Is it a simple one-off campaign or an ongoing effort with multiple components? The more complex the project, the higher rate you can expect to command.

Considering who you are aiming to reach is also essential when deciding what kind of effect your emails could have. For example, if your target market consists primarily of millennials who are tech savvy and familiar with digital marketing techniques, then your rate should reflect that knowledge base. For a less tech-savvy target audience, such as baby boomers, you may want to adjust your rate accordingly and offer lower prices than those targeting millennials.

Remember that the cost of delay is real. When quoting prices and selling email writing services to your client make sure that all deadlines are clearly outlined beforehand so there’s no confusion later on down the line. Both parties will benefit from having everything laid out in black and white before any work begins.

In conclusion, setting rates for email copywriting depends largely on experience level as well as complexity and target audience – but don’t forget time management too. Make sure all deadlines are agreed upon upfront so everyone involved knows exactly what they’re getting into before any work begins; this way everyone benefits in terms of cost savings while still producing high quality results.

Key Takeaway: When it comes to determining costs for email copywriting, one should consider their expertise and proficiency in addition to the complexity of the task, intended audience and time frames. Ultimately, price should reflect knowledge base and time management so that both parties get a fair deal while still producing high quality results.

Calculate Your Value

To be a successful freelance copywriter yourself, you must assess the worth of your services and determine what elements affect that value. This means understanding how much you should charge for your services and what factors influence this number.

The first step in calculating your value as specialist copywriters is to research the market rates. Look at other copywriters in your area or niche and see what they are charging for their services. You want to make sure that you’re not undercutting yourself by setting a rate too low or pricing yourself out of potential clients with an overly high rate.

Once you have an idea of the going rate, consider your experience level as a copywriter. If you’ve been writing professionally for years, then it stands to reason that you should be able to charge more than someone who just started out in the industry. Take into account any awards or recognition that may add extra value as well as any specialized knowledge related to a particular field such as marketing, SEO, etc

Finally, set a rate based on all these factors combined plus any additional costs associated with running your business such as software subscriptions and other expenses like taxes and insurance premiums if applicable. Make sure that whatever price point you settle on covers all these costs while still allowing room for profit so that both parties are satisfied with the arrangement.

Calculating your value as an email copywriter is the key to setting a fair rate for yourself and ensuring that you are compensated fairly. Researching market rates other freelance writers and copywriting agencies charge, will help you determine what other professionals in the industry are selling at, so that you can set competitive copywriting prices for your services.

Research The Market Rates

Researching the market rates for email copywriting is essential if you want to set a fair and competitive rate. It’s important to know what other freelance copywriters and copywriting agencies are charging so that you can make sure your rate reflects your experience and value. To start, take a look at job postings to see how much email copywriters make for their services on freelance sites like Upwork or Fiverr. See how much they’re paying writers with different levels of experience. You may also want to check out some local freelancing groups in your area and ask around about their pricing structures.

It’s also helpful to understand industry standards when it comes to setting a price point for email writing services. Most copywriters typically price their services based on a per-word or hourly rate, so be sure to include this in your calculations when setting the copywriting cost for each job. 

Researching how much other market agencies or other freelance email marketers charge for their copy services is essential to ensure that you are charging a fair price. Contemplate your aptitude and profundity of skill when determining a rate, as this will affect the sum you can demand.

Consider Your Experience

When calculating the cost of email copywriting, one’s experience should be taken into account; those with more expertise in this area can command higher fees due to their proficiency in creating successful emails. As an experienced copywriter, you should be able to charge more than someone who’s just starting out. This is because you have a better understanding of how to craft effective emails that get results.

You can determine your experience level by looking at the types of projects you’ve completed in the past and what kind of feedback you received from clients. If your work has been consistently praised and resulted in high open rates or conversions, then this indicates that you are well-versed in creating successful email marketing campaigns. You should use this as leverage when determining your rate for email writing services.

Having specialized knowledge in areas such as conversion optimization or list segmentation can be a major advantage for any project and make it easier to justify higher rates from customers.

Another way to increase the amount you can charge is by offering additional services such as A/B testing or analytics reporting so that clients know they’re getting their money’s worth with every project they hire you for. This could mean charging extra fees on top of regular hourly rates but will likely result in higher overall profits due to increased demand from customers who want comprehensive solutions rather than just basic email content creation.

Consider your experience when setting a rate for email copywriting. When it comes to pricing your email copywriting, you should take into account the worth of your work and the current market conditions when setting a sensible rate.

Recommended reading: How To Become An Email Marketing Expert: A Step-By-Step Guide

Key Takeaway: As an experienced copywriter, you should leverage your successful track record and expertise to set a rate for email writing services that reflects the value of your work. Don’t forget to offer additional services such as AB testing or analytics reporting too – this can be a real money-spinner for many businesses.

Set A Rate

Setting a rate for your email writing services is a critical step in ensuring that you are fairly compensated for your time and effort. It’s important to consider the value of your work when determining your rate, taking into account many factors, such as your experience level, the level of skill required for the project, and the amount of time and research needed to create compelling content.

Setting a rate that is too low can undermine your professional image and lead to undervaluing your services, while a rate that is too high may deter potential clients from working with you. It’s essential to strike a balance between competitive pricing and fair compensation for your skills. Email copywriters can make good money so it is important to take the time to research industry rates and competitor pricing. 

This will help you to develop a clear understanding of the market and position your services effectively. Additionally, consider offering different pricing tiers or packages to accommodate clients with varying needs and budgets. 

Ultimately, the key to setting a rate for your email writing services is to be confident in the value of your work and communicate that value to potential clients. With a fair and competitive copywriting rate, you can attract high-quality clients and build a successful career in email copywriting.

Key Takeaway: It’s important to set a competitive rate for your email writing services that reflects the value of your work. Consider researching market rates, taking into account experience and specialized knowledge or skills, as well as calculating project-specific value when determining how much to charge. In other words: don’t shortchange yourself – price it right.


It’s essential to evaluate both your capabilities and the market costs when deciding what cost to set for email copywriting services. Ultimately, setting a fair rate will ensure that you’re compensated fairly while also giving clients an incentive to hire you again in the future.

Discover the secrets of successful blog post, email copywriting and list management with! Get started today to maximize your return on investment and take your business to the next level.

If you’re a copywriter yourself, make sure to click the orange button below to get interviewed on