How to Bill for Copywriting: A Guide to Pricing Your Services

desk with coffee

Are you a copywriter wondering how to bill for your services? You’re not alone. It can be perplexing when it comes to determining the costs and constructing agreements. From hourly rates, fixed price contracts or per word charges, there are many different ways of billing for copywriting work.

In this article we will explore the pros and cons of each option so that you can make an informed decision about what is best for your business. We’ll also provide tips on successful negotiations when billing for copywriting services – so read on if you want to learn more about how to bill for copywriting effectively.

P.S. Establish your personal brand within the field of copywriting while increasing your visibility on Google, by getting a feature with Submit an interview at no cost and seize the opportunity to be showcased on this top-ranking website in the industry.

Hourly Pricing for Copywriting

Hourly pricing for copywriting is a popular and straightforward way to bill and invoice clients. It allows the freelance copywriter to charge an hourly rate for their services, with no need to worry about project scope or complexity. This billing approach may offer advantages for both parties, yet before deciding if it’s suitable, certain pros and cons ought to be weighed.

Pros of Hourly Pricing

One of the biggest advantages of hourly pricing is its simplicity. The client is aware of the exact rate for each hour, so there won’t be any unexpected costs for invoicing.

Additionally, this type of billing makes budgeting easier since you know what your costs will be upfront. Finally, hourly rates give writers more flexibility regarding how long they work on a copywriting project; if something takes longer than expected, they don’t have to worry about going over budget or not getting paid enough.

Cons of Hourly Pricing

On the other hand, charging by the hour can lead to inflated invoices if freelance projects take longer than anticipated or require more research than initially thought.

Clients may feel like they’re being taken advantage of because they don’t know exactly what tasks were completed during each hour billed—they just see a total amount or how many hours your writing took due at the end without any details as to why that amount was reached.

Hourly rates for copywriting may be a good choice if you need adaptability; however, fixed-price contracts can offer more assurance and certainty – let’s take a look at the advantages and disadvantages of this approach next. However, fixed price contracts can provide more security and predictability – let’s explore the pros and cons of this approach next.

Key Takeaway: Copywriting billed hourly can be beneficial for both the client and writer, but it is important to consider potential pros and cons before deciding if it’s right for you.

Fixed Price Contracts for Copywriting

Fixed price contracts for an entire project can be a great way to ensure that you get paid what you’re worth and avoid the hassle of hourly billing. A fixed-price arrangement stipulates a pre-determined fee for the task at hand, irrespective of its duration. This makes budgeting easier and helps reduce any potential conflicts over payment.

Pros of Fixed Price Contracts

One major benefit of fixed-price contracts is that they clarify costs from the outset. Both parties know exactly how much will be charged for each project, so there are no surprises or unexpected expenses down the line.

This type of contract encourages efficiency since it incentivizes freelance copywriters to work quickly to maximize their profits per hour worked. Finally, with a fixed-price contract in place, copywriters don’t have to worry about clients trying to haggle them down on their rates after they’ve completed the job—the agreed-upon rate is set in stone.

Cons of Fixed Price Contracts

The main downside of fixed price contracts is that if something goes wrong during the course of a project (e.g., scope creep), then it could end up costing more than initially expected without additional compensation from the client—which isn’t ideal for either party involved. Additionally, these types of contracts may not always be feasible depending on your client’s budget or timeline constraints; some copywriting projects simply require more time than others and can’t really fit into a predetermined fee structure. You’ll be paid the same amount.

Regarding copywriting, fixed-price contracts offer a sense of security and control over the scope of work. However, per-word pricing can be more beneficial in some cases; let’s explore how to determine your fee structure for this type of contract.

Key Takeaway: Fixed price contracts offer clarity and efficiency but can be risky if something unexpected occurs during the project.

Per Word Pricing for Copywriting Projects

Per-word pricing is a popular method of billing for copywriting services. It’s based on the number of words written and can benefit clients and writers. Here are some pros, cons, and tips for calculating your rate per word.

An upside of a per-word rate is that it enables you to set different costs based on the intricacy of the job. If you’re creating content about a complex concept such as quantum physics, it’s likely that you can charge more than if the task was to write an article on something like gardening. Additionally, this type of pricing makes it easier for clients to budget their projects since they know exactly how much they will pay upfront.

Cons of Per Word Pricing

On the other hand, there are some drawbacks to this type of billing structure as well. If a client requests revisions or changes after work has already been completed, then those additional words must be paid for separately, which can add up quickly over time.

Because payment is based solely on word count rather than the quality or effort put into each piece, some writers may feel undervalued when working with this model. Also, brevity is key and using as few words as possible becomes a problem when a copywriter is incentivized to use more words when writing copy.

Per-word pricing for copywriting can be a great option when it comes to billing clients, but there are many other factors to consider before settling on a rate. In setting your fees, bear in mind the many components of each assignment and adjust the rate as necessary to ensure appropriate remuneration for your services.

Key Takeaway: Per word pricing is a great way to charge for writing services, but it’s important to consider the potential drawbacks such as additional costs for revisions and writers feeling undervalued.

Other Factors to Consider When Billing for Copywriting Services

When it comes to billing for writing services, there are several factors that should be taken into consideration. Understanding the client’s needs and goals is essential in order to provide an accurate quote. It’s important to ask questions about the project scope and timeline so you can accurately estimate how much time spent and effort will be required for research, writing, editing, etc.

The level of complexity involved in the project also affects pricing – a complex project with multiple deliverables may require more time than a simple one-off article or blog post.

Researching your industry standards is key when determining your fee structure as well; this helps ensure you don’t undervalue your work or charge too much for what you offer. You should also consider offering flexible payment options such as hourly rates, fixed price contracts, or per word pricing depending on the type of project and budget of the client.

Hourly rates are great if you need flexibility with projects that have unpredictable timelines due to changes in the project’s scope or other unforeseen circumstances; however they can be difficult to calculate accurately since they rely heavily on estimates rather than actual hours worked. Fixed price contracts are ideal if both parties agree on a set rate up front which eliminates any surprises at completion; however, it requires more upfront negotiation between both parties before agreeing upon terms and conditions.

Per-word pricing works best for larger projects where accuracy is paramount but it does not take into account any additional costs associated with researching or formatting content which could lead to extra fees down the line if not accounted for properly from the start.

Negotiating fees can often be tricky but some tips can help ensure everyone walks away satisfied. It is important to be clear about expectations and terms upfront so there aren’t any misunderstandings later on.

It is essential not to undervalue your work by charging too little just because someone else might do it cheaper – always remember that quality takes time. Lastly, offering flexible payment options allows clients with limited budgets access to professional writing services without breaking their bank accounts.

It is essential to consider all the factors mentioned when billing for copywriting services, as they will help you accurately assess and negotiate the cost of your work. Now let’s look at some tips for successful negotiations when billing for writing services.

Key Takeaway: Negotiating fees for copywriting services requires upfront research, understanding of client needs and goals, flexibility in payment options, and an appreciation for the value of quality work.

Tips for Successful Negotiations When Billing for Copywriting Services

Negotiating a fee for writing services can be tricky. Understanding what to contemplate and having the proper technique when establishing your cost can help you get the most advantageous deal conceivable. Here are some tips to keep in mind when negotiating fees for copywriting services:

Be Clear About Your Expectations and Terms Upfront

Before entering into negotiations, it’s important to have a clear idea of what you expect from the client and how much they should pay for your work. Ensure all expectations are clearly outlined in writing before any agreement is made. This will ensure that both parties understand exactly what is expected of them and avoid any misunderstandings.

Don’t Undervalue Your Work

It’s easy to undervalue yourself as a freelance copywriter, especially if you’re just starting out or don’t have much copywriting experience yet. However, it’s important not to let this stop you from charging what your work is worth – otherwise, clients may take advantage of your inexperience or lack of confidence by offering lower writing rates than they would normally pay an experienced writer with similar skillsets. Be confident in your abilities and don’t settle for less than fair compensation.

Clients often appreciate being able to choose their own payment options when hiring freelance copywriters. Offering flexible payment plans, such as installment payments over time, can make it easier for clients who may not have enough funds upfront but still need quality content written quickly without breaking their budget entirely at once. This likewise furnishes them with more oversight over their money related circumstance while guaranteeing that you get paid on schedule every month without agonizing over late installments or non-installment issues emerging because of budgetary limitations from either side.

Key Takeaway: Negotiating copywriting fees can be tricky, but it’s important to have clear expectations upfront and not undervalue your work. Offering flexible payment plans can make it easier for clients while ensuring you get paid on time.

FAQs in Relation to How to Bill for Copywriting

How do I charge for copywriting?

Copywriting is a valuable service that requires skill and experience. The cost of writing services may fluctuate depending on the intricacy of the assignment, how much research is needed, and when it needs to be completed. Generally speaking, it’s best to charge an hourly rate for your work or a flat fee based on word count. Additionally, you may also consider charging per email list management task if applicable. Ultimately, project pricing should be tailored to each individual client in order to ensure fair compensation for your hard work and expertise.

How much do freelance writers charge per 1000 words?

Copywriting fees can differ significantly depending on the intricacy of the assignment, copywriter expertise level, and other considerations. Generally, professional copywriters will ask for anywhere from 10 cents to a dollar per word when it comes to creating an article or blog post of 1000 words. However, some experienced copywriters may charge up to $2 or more per word for highly technical projects that require extensive research and writing time. Rates may vary contingent upon the urgency of delivery; if you need your content expediently, anticipate paying a higher rate than with more flexible due dates.

What is the rate per hour for copywriting?

Rates can differ significantly, typically anywhere from $25 to as high as $150 per hour. However, experienced writers may charge more for complex projects or rush jobs. Moreover, certain companies might present cost-reductions for extensive orders or sustained agreements. Ultimately, it is important to discuss your specific needs with a freelance copywriter before agreeing upon a rate.

What do copywriters charge per project?

Generally speaking, experienced copywriters can charge anywhere from $50 to $200 per hour for their services. For larger projects or those requiring more specialized skillsets, rates may be higher. Additionally, many copywriters offer discounts when working with businesses on a retainer basis or when creating email list management campaigns that require ongoing maintenance and optimization. Ultimately, the optimal approach to ascertaining an accurate fee for a venture is conversing with a competent copywriter concerning the particulars.

What is the standard rate for a copywriting project?

A standard rate for basic writing services can range from $50 to $200 per hour. For more complicated tasks, such as email list administration or long-form content production, charges could be higher and may span anywhere from $100 to $500 per hour. Ultimately, it is important to discuss your specific needs with potential copywriters in order to determine an appropriate rate that works for both parties.


No matter which route you opt for — hourly, per word or fixed-price contract — doing your due diligence and haggling astutely will guarantee a reasonable remuneration that works in both parties’ favor. With proper research and planning, you can ensure that your bill for copywriting is fair and profitable for both parties.

Are you looking for a simple and efficient way to bill your copywriting clients? Look no further than! Our comprehensive platform offers everything you need to manage email lists, track client payments, and create invoices quickly and easily. Take control of your business today with our easy-to-use tools – start streamlining the billing process now!

If you’re a copywriter yourself, make sure to click the orange button below to get interviewed on