How To Build a Copywriting Website: Easy Steps To Follow


Standing out in the crowd of online copywriters, freelancers, and creative professionals can be challenging. Even if you’re a skilled wordsmith (which you are, of course), there are hundreds of other professionals vying for the same clients, and you need something that sets you apart.

The simplest way to do that? A copywriting website.

Having a website that showcases your unique skill set and personality can drive potential clients to your door. It’s your online home base and a great way to show potential employers, clients, and partners what you’re capable of.

In this guide, we’ll show you how to create the perfect copywriting website that will make potential clients take notice.

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Creating a Copywriting Website

The foundation to start as a freelance copywriter with a successful copywriting business begins with building a website that clearly outlines what you offer, showcases your top-notch work, and demonstrates why a potential client should hire you over someone else.

Here’s how you can start building that foundation and appear more professional as a copywriter.

Choosing a Domain Name

Your domain name is the address that people type into their browsers to find your site. When choosing one, make sure it’s easy to remember and relevant to what you do.

For example, if you specialize in creating content for fashion brands, “” might be a good choice.

You can also come up with something creative that reflects your style and approach to copywriting, such as “”

You should, however, keep SEO in mind — it’s wise to include keywords related to your niche.

There are plenty of domain name registrars available to help you secure the perfect domain name. With platforms like NameCheap, GoDaddy, and Google Domains, you can buy a domain name for as little as $0.99 to $20 a year.

Setting Up Hosting

Once you have chosen a domain name, you need to set up your copywriter website. Start looking into hosting so that your site can be accessed online.

Hosting is essentially the storage space for your website and its content. Different hosting plans come with different features, such as disk space, bandwidth, security measures, and so on.

Some of the most popular hosting providers include Bluehost, HostGator, and SiteGround. Prices start from as low as $2 to $5 a month, depending on the plan you choose.

Since you’re creating a simple copywriting website, it’s best to opt for an affordable shared hosting plan. These plans are more than enough to meet your needs and help you get your site up and running quickly.

Designing Your Site

Consider using templates from popular website builder platforms or a content management system like WordPress or Squarespace as they provide plenty of customization options without requiring coding knowledge. These templates relieve you of the hassle of designing your website from scratch, yet still allow you to add unique touches that make it stand out.

You can also buy website themes from marketplaces like ThemeForest and Creative Market. They usually come with a selection of pre-designed pages and templates that you can easily customize to create a unique website for your business.

DiviJevelin, and Gillion are some popular themes for copywriting websites you can take a look at. They’re affordable, perfect for SEO, and come with helpful features like drag-and-drop page builders and powerful theme options.

If you want more control over the design process, you can hire a web designer or developer to create a custom website for you. This option is often more expensive, but it gives you the ability to have a unique website designed to your exact specifications.

That said, creating a copywriter site is the first step to success, but it’s only half of the battle.

Now that you have your site set up, it’s time to start writing content for it.

Creating a copywriting website? Choose an easy-to-remember domain name, set up hosting & design your site to match the tone of your brand. Hire a pro for best results. #copywriting #websitedesign Click to Tweet

Writing Content for Your Copywriting Website

Your website should be the hub of all information related to your copywriting business. It needs to feature your portfolio, display your services and rates, explain the process of working with you, and provide contact information.

Crafting an About Page

While technically the “about” page should be about you and your experience, it can also be used as an opportunity to further reinforce why someone should hire you. Show off why you’re an expert copywriter.

Focus less on talking about your personal details, and more on how your skills, knowledge, and experience can benefit clients.

Also include a few things about your personality, such as hobbies and interests that make you unique. This can give people an insight into who you are as a person, as well as help them get to know you better.

That said, as much as you may want to highlight your wins, awards, and recognitions, also try to mention any losses and lessons you’ve learned while honing your skills as a freelance copywriter. Doing so helps you come across as more relatable, and clients will be drawn to your honesty.

Writing Services Pages

Services pages are where you explain exactly what type of copywriting services you provide. These can range from blog posts, writing a sales funnel, website content to press releases and email campaigns.

Be sure to clearly outline each service with detailed descriptions of the process involved, pricing options, turnaround times, etc., so visitors know exactly what they’ll be getting when they hire you for a project.

Creating a Portfolio Page

Creating a portfolio and showcasing samples of your work is one of the best ways to demonstrate your skills as a freelance copywriter.

Create separate pages for each type of writing sample — blog posts, web content pieces, press releases, sales pages, and website copy — and make sure each piece includes an introduction or summary that explains its purpose or goal. This will give clients an insight into how well-suited you are for their project needs before they even contact you. As you improve your copywriting skills over time, be sure to update your portfolio page with recent works.

Creating a Testimonials Page

Social proof can be an incredibly powerful marketing tool; it helps add credibility to your website and reassures people that you can deliver the services they need.

Gather glowing reviews from previous clients and feature them on your testimonials page. Include the person’s name and a photo if you have one. Also, add a brief description of the work you did and a few lines on how your services have helped your clients achieve their business goals.

If you haven’t had any clients yet, consider asking friends, family members, and work colleagues to provide a few sentences about your work.

Adding Contact Information and a Call-to-action

Once you’ve outlined your services and portfolio on the website, be sure to add a contact page or a form where people can reach out to you. A simple e-mail address or contact number should be enough, but you might also want to include a social media link.

Finally, create a strong call-to-action to give visitors a clear indication of the next step. This could be:

  • Request a Quote
  • Let’s Discuss Your Project
  • Get in Touch
  • Schedule a Free Consultation

Make sure the call-to-action stands out on your landing page out and encourages website visitors to reach out.

Now let’s explore how to optimize your copywriting website for SEO.

Are you looking for a copywriter? Check out this guide on how to craft an About Page, write Services Pages and showcase samples of your work. #Copywriting #WebsiteContent Click to Tweet


Optimizing Your Copywriting Website for Search Engine Optimization

Search engine optimization (SEO) is an important part of marketing your writing services. SEO helps your site rank higher in search engine results, that help clients find you.

Here are some tips on how to optimize your copywriting website for SEO:

Researching Keywords and Phrases

Researching keywords and phrases related to your industry can help you create content that’s more likely to appear in search engine results. Use tools like Ahrefs, UberSuggest, or SEMrush to identify terms used by people searching for services like yours.

Note though, that choosing the most popular keywords is often not the best strategy. You may want to prioritize less competitive, long-tail keywords and phrases that are more likely to show up in search results for your specific niche.

A keyword like ‘freelance writer’, for instance, may be too competitive; your chances of ranking for that term are almost impossible. Instead, target more specific phrases such as ‘freelance healthcare content writer’ or ‘freelance fintech copywriter.’

Incorporating Keywords into Content and Titles

Incorporate the keywords you researched into titles, headings, meta descriptions, and body text throughout your site so that they appear naturally within the context of each page’s content.

Utilize internal links within your website as well as external links from other websites back to yours in to increase rankings with search engines. Internal linking allows visitors who land on one page of your website to access additional information without having to leave the domain; while external links give credibility signals back to search engines, which can improve rankings over time if done correctly.

By understanding the basics of SEO and utilizing effective keywords, titles, and links, you can create a website that is optimized for search engine rankings.

Moving forward, it’s important to also promote your copywriter website online by building an email list, leveraging social media platforms, or developing partnerships with other businesses in the industry.

Promoting Your Copywriting Website Online

Promoting your copywriter website online is an essential part of growing your business. There are a variety of strategies you can use to reach new audiences and build relationships with potential customers. They include:

  • Building an Email List with Opt-in Forms: You can create opt-in forms on your website, as well as landing pages that offer something valuable in exchange for contact information. This will allow you to stay in touch with prospects and nurture them into paying clients over time.
  • Leveraging Social Media Platforms to Reach New Audiences: Posting content regularly on LinkedIn and Twitter can help increase brand awareness and attract more visitors to your website.
  • Networking with other professionals: Consider reaching out to web designers or digital marketers who often work closely together when creating websites or launching campaigns; they might have contacts looking for someone like you.
  • Guest Posting: Writing a guest post for other blogs can help expose your writing skills to a wider audience and build links for your copywriting portfolio.

Are you a freelance copywriter looking to promote your services online? Check out these strategies for building an email list, leveraging social media platforms, and developing partnerships with other businesses in the industry. #Copywriting #Marketing Click to Tweet

Analyzing the Performance of Your Copywriting Website

Here’s to analyze how your website is performing:

Tracking Traffic with Google Analytics

Knowing how many people are visiting your copywriter website is essential to understanding its performance. With Google Analytics, you can track the number of visitors, where they come from, and which pages they visit. This data will help you determine what content resonates most with your audience and which strategies are working best for driving traffic to your site.

Measuring Conversion Rates on Landing Pages

Once you’ve got visitors coming to your copywriter website, it’s important to measure their engagement. Using analytics software can help you understand how users interact with different elements on a page and whether they take any desired action (such as signing up for an email list).

To maximize the effectiveness of your portfolio website, try to test different strategies over time to see what works best for driving conversions.

Try changing headlines or images on certain pages; adding new opt-in forms; tweaking call-to-action buttons; running targeted ads; and more — all while tracking results so that you can know exactly which changes have had the most significant impact on performance.

Maximize the effectiveness of your copywriting website with Google Analytics, heatmaps, AB testing & more. Track visitors, measure conversions & test different strategies to see what works best. #Copywriting #Analytics #Marketing Click to Tweet

FAQs: How to Build a Copywriting Website

Some of the most commonly asked questions include:

Do you need a website to be a freelance copywriter?

No, you do not need a website to be a freelance copywriter. However, having one can help increase your visibility and credibility.

A website allows website visitors to learn more about your services and portfolio of work, which can lead to increased opportunities for paid projects.

Additionally, having an email list management system on your website will enable you to stay in touch with current and prospective customers by sending out newsletters or promotional offers. This is an effective way of building relationships with potential customers while also driving sales for your business.

What should a copywriting site contain?

As we’ve mentioned above, the best copywriting websites have a portfolio of copywriting samples, contact information, services and rates, and testimonials from past clients.

Do copywriters need an LLC?

Whether or not a copywriter needs an LLC depends on their own circumstances. An LLC is a type of business structure that provides limited liability protection to its owners, which can be beneficial for those who are concerned about potential legal issues arising from their work.

Forming an LLC may also provide tax benefits and help with separating personal and business finances. Ultimately, it is up to the website copywriter to decide if forming an LLC is the right choice for them based on their specific situation.

How do I start my own online copywriting business?

To get started, you’ll need to create a portfolio of your work and market yourself through social media, networking, and other digital marketing channels. You should also develop a pricing structure for your services that reflects the value you provide.

Finally, build an email list of potential clients so you can stay in touch with them about new projects or special offers. With these steps in place, you’ll be well on your way to launching a successful online copywriting business.


A copywriter’s website can be a lead-generation machine for your business. With the right design, the right content, and the right strategies, your website can help you engage with ideal clients, capture leads, and grow your business. offers comprehensive solutions and resources designed specifically for email list management and copywriting success. Our easy-to-use tools will make building the perfect website fast, efficient, and stress-free – allowing you to focus on what matters most: growing your business. Sign up now to get started today.

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