How to Cold Email for Copywriting Clients: Updated Guide

Cold emailing can be an effective way to get the word out about your copywriting services. But, it’s not as simple as just writing up and sending an email—there are several things to consider when crafting a cold email that will make sure potential customers take notice.

This blog post will help you write cold emails that showcase your unique copywriting skills, highlight your value proposition, and ultimately convert leads to paying clients.

P.S. Fill out this interview form, and we will feature your answers on our site. Show off your abilities and establish your brand on today!

Crafting the Perfect Subject Lines

When it comes to writing the perfect subject line for cold emails, brevity is key. Keep your subject lines short and sweet, ideally no more than ten words. Make sure your subject line is relevant to what you’re offering or asking of the recipient; this will help ensure that they open your cold email in the first place.

Other tips to create perfect subject lines include:

  • Use a question to create a sense of curiosity and intrigue. “Looking to skyrocket your site traffic?” is more likely to stand out in a crowded inbox compared to “Introducing our new online marketing services.”
  • Include numbers to create a more compelling case and add credibility. Numbers can break up text and make your subject line more visually appealing.
  • Use actionable language like “Discover” or “Learn” so that readers know exactly what they can expect when opening your message.
  • Personalize your subject line with the recipient’s name, if possible.

With this approach, you can create an effective subject line that will draw in potential clients without being too pushy or “salesy”.

Now let’s move on to writing the body of the email.

Want to get more clients for your copywriting business? Follow these tips on crafting the perfect subject line for cold emails: Keep it short & sweet, make it relevant, and use actionable language like “Discover” or “Learn How To”. #Copywriting #EmailMarketing Click to Tweet

Writing the Email Body

Writing an effective email body is key to getting your message across and building relationships with potential customers.

In the body of your email, you need to:

  • Introduce yourself and your copywriting services
  • Explain why you’re reaching out
  • Highlight any unique qualifications

Introduce Yourself and Your Services

Start by providing a brief overview of who you are and what services or products you offer. This should be concise yet informative so readers can quickly get a sense of what value they will receive from engaging with you.

Here’s an example of a short and clear introduction:

Hey (Name),


I noticed you manage (company name’s) blog. I’m (your name), a certified freelance copywriter.


I help (niche/industry) companies craft landing pages that attract high-value customers, increase conversions and maximize ROI.

Explain Why You’re Contacting Them

Once you have introduced yourself in the opening lines, provide some context for why you are reaching out in the first place, and brief them on your marketing for copywriting services.

Are there specific needs or problems that your product or service can help solve? If so, this is a great opportunity to explain how those solutions work in detail while also emphasizing any unique features that set yours apart from other offerings on the market.

Here’s an example you can use:

I’ve taken a look at your blog and noticed it hasn’t been updated in a while. I specialize in crafting long-form content for (industry/niche) brands that engages readers and drives conversions.


I’ve helped other (industry/niche) companies like (previous clients) grow their online presence through fresh, compelling copy.

If someone else has recommended you, include a quick shoutout in this section. For example:

“I was recently referred to you by (name) and thought I’d reach out.”

Highlight Your Unique Qualifications to Establish Credibility

Finally, use this section of the email body to showcase any special skills or experience that make working with you particularly advantageous for potential customers.

Have previous clients praised your work? Do awards speak volumes about the quality of service provided? Maybe you have a unique background that sets you apart from other freelance copywriters.

No matter what it is, make sure to emphasize any of your qualifications here. Here’s an example:

I’ve written high-performing copy for (big-name companies) and won an (industry award) for my work.


My content has also been featured on (publication names) and I’m well-versed in (topics).

Don’t dwell too long on this part, though. As harsh as it may sound, potential customers aren’t likely to be swayed by your awards and accolades if they don’t see immediate value in what you can offer.

Clients care more about how your services can help THEM succeed. So, focus the majority of the body content explaining how your copywriting services can benefit the prospect’s business.

Optimizing Your Email for Mobile Devices

Mobile devices are becoming increasingly popular, and it’s important to make sure your emails are optimized for them.

Here are some tips to help you get started:

Use Short Paragraphs and Sentences

When writing an email for mobile devices, it’s best to keep your paragraphs short and sweet. Longer sentences can be difficult to read on a small screen, so try breaking up your thoughts into shorter chunks that are easier to digest.

Additionally, use actionable language so that readers understand what you’re trying to say without having to re-read your sentences multiple times.

Include Links To Your Website or Portfolio

Including links in your cold emails is a great way of providing additional information about yourself or your services without cluttering up the text with too much detail. This also gives readers the option of clicking through if they want more information about what you have to offer.

Refer to our guide on how to assemble a copywriting portfolio if you need more help.

Utilize White Space For Readability

White space allows your content to “breathe”, making it easier for a potential client to scan and comprehend your message. Try using line breaks or bullet points to break up long paragraphs and make your email easier to read on a small screen.

Ultimately, your goal should be to make the content of your email as succinct and user-friendly as possible.

Now let’s look at how to personalize your emails with automation tools to take it a step further.

Make sure your emails are optimized for mobile devices. Here are some tips to help you get started: Use short paragraphs & sentences, include links to your website portfolio, and utilize white space for readability. #Copywriting #EmailListManagement Click to Tweet

Personalizing Your Emails with Automation Tools

Using automation tools can help you reach the right audience, increase engagement, and maximize email conversions. Here’s how:

Segmenting Your List by Interests or Demographics

By segmenting your list based on interests or demographics, you can tailor content to specific audiences and ensure that each message is relevant and engaging.

For example, as a direct response copywriter targeting healthcare professionals, you can segment your list by job titles such as CEOs, content marketing manager, and CMOs to ensure that the content you send is relevant and tailored to their exact needs.

Automating Follow-Ups and Replies to Prospects

Automation tools also allow you to set up automated follow-ups and replies to prospects who have shown interest but haven’t taken action yet.

These follow-ups can remind prospects of the value your services would bring to their businesses and help encourage them to book a consultation call or a meeting.

Tracking Open Rates

Analytics software makes it easy to track open rates and click-throughs so that you can gain insight into how effective each email campaign is performing.

With this data in hand, you can adjust future campaigns accordingly — such as changing the subject line of a cold email if its open rate isn’t high enough — ensuring maximum impact from every message sent out.

Customizing Your CTA

A cold email without a call-to-action is like a ship without a rudder — aimless and adrift. Adding a tailored call-to-action to your message can help direct readers toward taking the next step.

Your CTA should be specific and actionable. For example:

“Are you free for a 20-minute call to discuss how I can grow your online traffic with content writing?”

Automation tools can also help you track who takes action on your CTA, allowing you to follow up with those prospects and close even more deals.

Making Sure You Comply with Spam Laws and Regulations

Research anti-spam laws in your country or region before sending out any emails. Depending on where you are, there may be restrictions on sending unsolicited emails.

Avoid using certain words in subject lines that may trigger a spam filter or alert. Steer clear of words like “free,” “discount,” and “guarantee” as they can set off the alarm bells of many ISPs (Internet Service Providers).

Finally, double-check all links before sending out emails. Make sure all URLs are working properly and lead to the correct page on your website or landing page. Broken links can not only frustrate prospects but can also get your emails flagged as spam.

Staying compliant with spam laws and regulations is essential to ensure that your emails reach the right person and don’t end up in the spam folder. To further improve response rates, the next section will provide tips on how to craft an effective cold email.

Stay compliant with anti-spam laws when sending out emails for copywriting clients. Avoid certain words in subject lines, double-check all links and research the regulations in your country or region to ensure success. #Copywriting #EmailMarketing Click to Tweet

Tips for Improving Response Rates

Increase response rates, create a better cold email campaign, and increase your chances of landing a new client with cold emailing tips:

Personalize Your Cold Emails

Nobody likes to feel like they’re being spammed. It’s not only annoying, but it can also make your prospects feel devalued.

Personalization can have a huge impact on the success of your cold email outreach. It’s all about subtly making the recipient feel like you’ve seen them — like you know their needs — and that you understand how to help them.

Mention the recipient’s interests and attributes, and even include a relevant quote or fact from one of their recent posts.

You can start your personalized emails off with something like:

  • “I see that you recently wrote about…”
  • “You mentioned in your profile a few weeks ago that…”
  • “I’m a big fan of the work you did on…”

These are all great ways to capture a potential client’s attention and set yourself apart from other cold emails they’ve received.

Offer Something of Value in Exchange for Their Time

When reaching out to potential clients, it’s important to give them something of value. This could be a free consultation, an exclusive discount on your services, or even just helpful advice. By offering something that they can use right away, you are showing them that you are invested in their success and willing to help them reach their goals.

Include Social Proof

Social proof is when other people’s approval or validation of your product, service, or idea convinces someone to take an action. And it’s a powerful motivator.

It’s one thing to talk about how good your product or service is, but it’s much more powerful when someone else does it for you.

Include customer testimonials, press mentions, and reviews in your email to add an extra layer of social proof. Mention the names of people in your network who have expressed positive sentiments about your services. That could be a colleague, a customer, or an influencer – it all creates the perception that you’re reputable and have established trust.

Finally, don’t be afraid to mention any awards or recognition that you’ve received.

Be as Specific as Possible

The last thing you want to do is waste your prospect’s time. Be sure to make it crystal clear why you’re getting in touch with them.

Explain what specific value you can offer, how you could specifically help them, and the kind of results they can expect. Don’t be afraid to get into a bit more detail – even if that means writing a longer email.

In the end, you want your prospects to understand why they should choose you and how their life will be better if they do business with you.

Create a Sense of Urgency

Your readers are likely going to be scanning a lot of emails, so you need to make sure yours stands out. You can do this by infusing a sense of urgency and scarcity in your email copy.

It could be something as simple as adding a deadline and offering a limited-time discount code, or mentioning that the offer is available in limited quantities.

An email subject line like “Your Landing Page is Losing You Money” immediately grabs a reader’s attention and makes them want to know more. It creates a sense of fear of missing out and encourages people to take action right away.

Send Follow-Up Emails After an Initial Contact:

Following up with prospects is essential if you want to increase response rates. A simple “just checking in” email can go a long way toward building relationships and establishing trust with potential customers. It also shows that you care about their time and are willing to invest the effort into making sure they get what they need from your services.

By following these tips, you can make sure your cold emails have a better chance of getting read and responded to. Now let’s look at some templates that you can use when emailing potential copywriting clients.

Make sure to give potential clients something of value when reaching out. Follow up after initial contact & show you care about their time. #Copywriting #EmailListManagement Click to Tweet

Templates You Can Use for Cold Emailing Clients

Here are two simple email templates you can use when writing cold emails:

Cold Email Template 1

Subject Line: Content at (company name)


Hey (First name),


I’ve noticed (company name’s) blog section needs fresh content. I know you must be super busy making (important industry-related updates), so I wanted to offer my services as a freelance copywriter.


I’m (name), a certified copywriter with X years of experience. I specialize in creating long-form content that is both informative and engaging to readers. I’ve helped over (state number) companies in the (industry) niche create in-depth blog posts, e-books, and more, and I would be happy to do the same for you.


Here are a few of my recent works that I think you’ll like:
– (provide links to past work)


 Are you free for a quick 10-minute chat to discuss how we can increase your website traffic?



This template is perfect for companies that might require copywriting help. It shows your expertise and provides concrete evidence of the quality of work you can provide.

Cold Email Template 2

Subject Line: (Colleague) From Marketing Recommended I get in Touch


Hey (name),


(Colleague) from (Company name) suggested I get in touch with you regarding a content project. I’m (name), a certified copywriter with X years of experience helping companies in the (industry) niche create engaging content pieces that bring in more leads and customers.


I’ve been following your work for some time now, and I’m impressed with the way you’ve been able to (highlight their recent success).


I think I can help you build on this success, take your content strategy to the next level, and bring in more leads that are valuable for the growth of (company name).


Here’s what other (industry/niche) clients had to say about my work:
– (provide links)
And here are a few of my recent works:
– (provide links)


Are you free on Monday to schedule a 10-minute consultation call? I’d be more than happy to discuss my services and how I can help you reach your marketing goals.


(Your name)

You can increase the likelihood of receiving a positive response by mentioning a connection you have in common — whether it’s an industry colleague or a mutual friend.

This template helps you do just that and makes sure to highlight the value you can bring to the company. It also provides evidence of your work with relevant links, so that they can quickly see what kind of quality you provide.

FAQs concerning How to Cold Email for Copywriting Clients

Some commonly asked questions include:

How do I get clients for email copywriting?

To get clients for email copywriting, you need to build a strong network of contacts and demonstrate your expertise.

Start by joining relevant online communities and forums, engaging in conversations, and offering helpful advice. Additionally, create content such as blog posts or videos that showcase your knowledge and experience with email copywriting.

Finally, reach out directly to potential copwriting clients through LinkedIn, Facebook, Twitter or emails to introduce yourself and offer your services. By consistently networking, creating content, and reaching out directly to potential customers you can start building a successful client base for email copywriting.

How do you pitch copywriting to clients?

To pitch copywriting clients, you need to understand their needs and demonstrate how your services can help them achieve their goals. Showcase examples of your work, explain the process for working together and be sure to highlight why you’re the best fit for their project. With a clear understanding of what they want to accomplish, you’ll be able to craft a compelling proposal that will get them excited about working with you.

How do you cold pitch copywriting?

Cold pitching copywriting is all about building relationships. Start by finding the correct email address of your ideal clients. Introduce yourself and your services, then explain why you are the best person for the job. Showcase your experience and portfolio of work to demonstrate your expertise in the field.

Offer a free consultation or sample project to prove that you can deliver results. Finally, provide clear contact information so potential clients can easily reach out with any questions they may have. By taking these steps, you will be able to effectively cold pitch copywriting services and build lasting relationships with new clients.

How do I start a copywriting email?

Creating an effective copywriting email starts with understanding your target audience. Think about who you are writing to and what message you want to convey.

Once you have a clear idea of the goal, craft a compelling subject line that will grab their attention and entice them to open the email. Then, write concise yet engaging content that clearly communicates your message in an easy-to-read format.

Finally, make sure to include a call-to-action in your cold sales email so readers know how they can take action on what they just read.


Cold emailing for copywriting clients can be a great way to grow your freelance copywriting business. Crafting the perfect subject line, writing an effective body of text, optimizing emails for mobile devices, personalizing with automation tools, and avoiding spam words are all key components of successful cold emailing.

With these strategies in mind and a bit of practice, you’ll be able to master the art of cold email copywriting in no time.

Are you looking for a way to reach more potential copywriting clients? Do you need help managing your email list and crafting compelling emails that will get their attention? is here to provide the solutions you need. We offer comprehensive services including cold-emailing, list management, and expert advice on how to create content that converts. Sign up today and start building relationships with new customers now!

If you’re a copywriter yourself, make sure to click the orange button below to get interviewed on