How to Develop a Winning Copywriting Headline (50+ Headline Templates You Can Start Using Today)

A great headline can pique a reader’s interest, draw them in to learn more, and encourage them to take action. It’s the difference between someone glancing at your content, or stopping to take it in. Without a powerful headline, you run the risk of losing readers before they ever give your content a chance.

Writing effective headlines is an art; in this guide, we’ll show you how to develop a winning headline that grabs attention and drives results.

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The Anatomy of a Great Headline

To develop a winning headline, you should start by understanding what makes for a good headline. There are five key elements to consider:


Readers respond to a sense of urgency. They want to know that they have limited time to act on something before it’s gone forever. Just as it does in traditional advertising, urgency can help compel readers to take action.

Create a sense of immediacy by including words like “now”, “instant” or “today” in your article title. Referencing time-sensitive events and deadlines can stir up FOMO (fear of missing out) in your readers, and compel them to act.


Your headline should give readers a clear understanding of what they can expect from your content. Make sure it leaves no room for misinterpreting the message or calling for further explanation.

You don’t want readers to have to guess what your blog post is about, or what action you’d like them to take. Keep it simple so your message is delivered in a few words.


The best headlines tap into emotions. Emotions help draw readers in and make them more likely to take action.

Choose words that evoke and stir up feelings. Are you trying to evoke curiosity? Awe? Fear? Joy?

Powerful words like “amazing”, “incredible”, or “unbelievable” can add to the emotional impact of your headline. You can also use action-oriented words to make your headline more persuasive. Words like “discover”, “unlock”, or “achieve”, can trigger strong emotions that will make readers click.


If your headline promises something the reader can’t find, they will feel duped. The result? A high bounce rate and credibility issues for your website.

Make sure that what you promise in the headline is delivered in the actual post or page. Click-bait headlines may get attention, but they hurt your reputation in the long run.


Search for a keyword on Google and you’ll find thousands of search results with the same headline. Every blogger is trying to optimize for the same keywords and resorting to generic headlines that don’t stand out.

Think of what sets your content apart and make that the focus of your headline. What makes it special? Or different?

If everyone else is talking about the same thing, find a unique angle and make that the focus of your headline. For instance, a topic like: ‘how to optimize your website’ can easily be turned into ‘how to 13x your website’s conversions in 7 days.’

Even better, you can add personal experience to create an even more unique angle: ‘How I increased my website’s conversions by 13x in 7 days: Your Guide to Conversion Optimization.’


Be mindful of character count when crafting a headline (especially news headlines).

Your headline should be attention-grabbing and brief, so readers can quickly scan it and understand what your content is about.

Keep it to 60 characters or less for optimal SEO and readability. This way, your readers will be able to quickly scan your headline, taking in its key message.

What To Do Before Creating a Headline

Here’s a simple process you can follow before choosing a headline for your blog post or email:

Understand Your Audience

Identifying your target market involves researching their interests, needs, and preferences. To get started, ask yourself questions such as:

  • Who is my ideal customer?

  • What do they need or want from me?

  • What is their most pressing need?

  • How can I best meet those needs?

Once you have identified who your intended audience is, it’s time to research what kind of headlines are resonating with them.

Brainstorm Ideas

Start by gathering inspiration from other sources such as blogs, magazines, and books. Brainstorm ideas by perusing other sources such as articles, periodicals, and literature to get a sense of the current landscape.

Gather Inspiration from Other Sources

When coming up with copywriting headlines, take some time to look at what other people are doing in the same space as yours – this includes competitors as well as influencers who are successful in their field.

Take note of any catchy phrases they use or clever wordplay so that you can incorporate similar elements into your own titles when appropriate.

Research Your Competitors

Researching your competitors can give you valuable insight into what kind of headlines work for similar audiences in the same industry or niche as yours. You can swipe the headlines that are attention grabbing.

Take note of which headlines capture attention on social media platforms like Twitter or Facebook; look at how other businesses structure their emails; analyze blog post titles; see which keywords they use most often in their copywriting efforts; etc

Combining these elements can give you a glimpse of what has been successful for others, which in turn could be useful to apply to your own campaigns.

Create a List of Possible Headlines

Once you’ve gathered some inspiration, create a list of possible headlines that could work for your content. Don’t worry about getting them perfect right away – just jot down any ideas that come to mind as quickly as possible so you don’t forget them later on. You can always refine and tweak them later once you have more time available.

Once you have gathered your inspiration, it’s time to start crafting the perfect headline that will grab attention and draw readers in. Start by creating a list of possible headline examples and refining them until they are just right.

“Need help coming up with the perfect copywriting headline? Gather inspiration from other sources, create a list of possible headlines, and track performance metrics to find out what works best. #Copywriting #Headlines #EmailListManagement Click to Tweet

Craft an Attention-Grabbing Headline

Here are a few tips that can help you craft a headline that piques curiosity and grabs the attention of readers:

Use Actionable Language

Focus on verbs instead of nouns or adjectives. Verbs like “create”, “explore” and “master” create a sense of urgency that encourages readers to take action. For example

“Create Your Dream Business in 5 Easy Steps”. This type of headline is direct and concise while still conveying the desired message effectively.

Incorporate Keywords Strategically

Incorporating relevant keywords into your headlines helps search engines understand what you’re talking about quickly and accurately – resulting in higher rankings on SERPs (Search Engine Results Pages).

Be careful not to overstuff them as this could hurt SEO performance due to keyword stuffing penalties from Google’s algorithm updates. Try using natural variations of the keyword rather than just repeating it multiple times throughout the title tag, blog post title, or meta description tags for better results.

Focus on the Benefits

People want to know what’s in it for them, so make sure your headline use language that conveys the value that readers can expect. With hundreds of blog posts competing for their attention, readers need a reason to stop and take notice.

For example, let’s say you are writing a blog post about how to make the perfect cup of coffee. Instead of a vague headline like “Brewing the Best Cup of Coffee,” try something more specific and benefit-driven such as, “Brew Coffee Like a Barista: How to Make Perfectly Balanced Cups Every Time.”

This headline not only tells readers exactly what the post is about but also gives them a clear benefit that they can look forward to – barista-quality coffee.

Agitate a Common Problem and Offer an Effective Solution

Direct response copywriters have used this tactic for years to grab readers’ attention and make them feel the need to click. The trick is to tap into readers’ emotions and make them feel the pain or struggle that your post intends to solve.

For instance, if you are writing a post about how to save money while traveling, you could use a headline like: “Tired of Wasting Money on Travel? Learn How to Vacation on a Budget.”

And another one: “End Frustrating Revenue Plateaus: 7 Steps to Increase Your Small Business Profits.” It’s direct and action-oriented, highlighting a specific problem many small business owners face and offering a step-by-step solution.

Utilize the Power of Numbers

Numbered carry a lot of weight in headlines. They imply that the article will offer a concise and clear approach to solving the reader’s problems.

Consider a blog post that aims to help small business owners drive more revenue. Would you rather click on:

  • “How to Increase Revenue for Your Small Business,” or

  • “A Simple 7-Step Process to 3X Revenue For Small Businesses.”

The latter offers a much more compelling promise to the reader, and also implies that your content has been organized in an orderly fashion, which makes it easier to digest. Also, the promise of a process that can triple revenue is far more enticing than a vague “how to” headline. Readers know that they can follow the steps outlined in your article and come out with tangible results.

Using statistics is another excellent way to support any claims made in your content. Statistics provide evidence that helps back up what you’re saying and adds credibility to your work. When utilizing figures in your headline writing, guarantee they are precise and pertinent to abstain from deceiving readers or giving them off-base data.

Additionally, try including visuals such as graphs or charts alongside the numbers so it’s easier for people to visualize the data being presented.

“Copywriting success starts with crafting a winning headline. Use numbered lists & stats to support your claims, then test different variations to see what resonates best with your audience. #copywritingtips #emailmarketing #CTR Click to Tweet

Test, Measure, and Improve Results

Tracking performance metrics is essential for understanding your headlines’ success at engaging readers. Examining CTR or time spent on the page can help to distinguish which headlines are successful and which need refining. Analyzing data and adjusting accordingly is how you improve your copywriting skillset

Experiment with different variations of headlines to find out what resonates best with your target audience. Try using a combination of numbers, lists, and statistics to make the headline more appealing and interesting. You may even want to consider testing multiple versions of the same headline to determine which one performs better overall.

50+ Headline Formulas You Can Start Using Today

Here’s a list of copywriting headline formulas you can use to get started:

  1. X Things You Didn’t Know About

  2. The Definitive Guide to __

  3. Mistakes You’re Making With

  4. Reasons Why __ is the Future of

  5. The Secret to ___ Success

  6. Are You Making These ____ Mistakes With ___?

  7. What Everybody Ought to Know About __

  8. How I Increased My ___ in Just X Days

  9. Hacks to Improve Your Strategy

  10. Everything You Need to Know About __

  11. Introducing ____: The X-Step Process to ____

  12. ___ Simplified: How to Do It in 5 Minutes or Less

  13. The Secret to ___ Is Simpler Than You Think

  14. How I Got ___ in __ Days and How You Can Too!

  15. Revealed: The Ultimate Guide to ___

  16. The Complete Blueprint For ___

  17. Discover How to Get ___ Without Spending a Fortune

  18. Ready To Take Control of Your ___? Here’s How.

  19. Unlock the Key to___ with This Simple Trick

  20. Transform Your __ in 30 Days or Less

  21. The Step-by-Step Guide to Achieving ___

  22. __ Secrets Every Professional Should Know

  23. Get the Most Out of __ with These Simple Tips

  24. Discover How to ___ in No Time Flat

  25. The Fast Track Guide to Taking Control of Your __

  26. Find Out How You Can Get the Best Results With ___

  27. Make ___ Easier Than Ever Before

  28. Learn How To Conquer___ In Minutes!

  29. 7 Steps to ___ Without Spending a Dime

  30. Get ___ Instantly with This Proven Method

  31. The Definitive Guide to Achieving ___

  32. The Definitive Guide to Doing ___ Right

  33. Improve Your __ In Just 5 Minutes a Day

  34. Double Your __ Instantly with This Simple Trick

  35. The Secret to Making __ Easier Than Ever Before

  36. Discover How To Reach The pinnacle Of__.

  37. Revolutionize Your__ in 7 Steps or Less

  38. The Essential Guide to Unlocking Amazing __

  39. Amazing Methods For Achieving ___ Without Breaking a Sweat!

  40. X Experts Reveal Their Tips For __

  41. The Unbeatable Guide to Becoming an Expert in __

  42. Achieve Remarkable__With This Proven Methodology

  43. What Every Beginner Should Know About __

  44. The Ultimate Guide to ___ like a Pro

  45. The Best Strategies For Mastering __ In Record Time

  46. Discover How To Harness the Power of__ Now with These Proven Techniques

  47. The Definitive Guide To Unleashing the Power of __

  48. Achieve__In A Fraction Of The Time With These Incredible Strategies!

  49. The Fast Track Guide to Mastering__

  50. The Complete Roadmap For Reaching____Successfully + Quickly

  51. X Surprising Tips For Unlocking The Secrets Of__

Of course, you don’t have to stick to a specific headline template; be creative and use these headline ideas as starting points for crafting your own unique, catchy headline. Use them as inspiration to kickstart your brainstorming process.

“Want to develop a winning copywriting headline? Try experimenting with different variations and tracking performance metrics for insights into what works best. #Copywriting #EmailListManagement #Headlines Click to Tweet

FAQs: How to Develop a Winning Copywriting Headline

What are the two types of headlines in copywriting?

Copywriting success often hinges on the power of a headline, which can make or break an article.

There are two main types of headlines: direct headline and indirect headline. Direct headlines use straightforward language to get right to the point and convey a clear message. They often contain action words like “Discover”, “Learn”, or “Unlock” that encourage readers to take immediate action.

Indirect headlines use creative phrasing and clever wordplay to intrigue readers and draw them in without giving away too much information upfront. These headlines rely on subtlety and mystery to capture attention while still conveying the overall message of the content beneath them.

What is a headline in copywriting?

Crafting captivating, compelling headlines that invite readers in and motivate them to act is the art of headline copywriting. It’s a skill that can make or break your marketing efforts, as it’s often the first thing potential customers see when they come across your content.

A great headline should be concise yet powerful, pique curiosity and interest, and clearly communicate what readers will get out of reading further. With careful consideration and practice, you can start writing headlines that drive conversions for your business.

How do you write attention-grabbing headlines?

To write great headlines, focus on creating intrigue by using words with high perplexity and increased randomness. Use strong action verbs and vivid language to create a sense of urgency. Ask questions or make bold statements that challenge readers’ assumptions. Finally, keep it short—aim for 6-10 words max (especially in a testimonial headline or landing page). By following these tips, you can craft your own headlines that will grab readers’ attention and compel them to click through.


Are you ready to develop a compelling headline to make your email list stand out? Look no further than! Our comprehensive guide offers easy-to-follow steps, helpful tips and tricks, and valuable resources so you can create the perfect subject line for every message. Get started now with our expert advice on how to write headlines that draw in readers!

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