How to Grow Your Copywriting Business: Proven Tactics for Boosting Success

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As a copywriter, you’re always looking for ways to grow your business. You want more clients and higher-paying projects that will bring in the money you need to thrive. But how do you get there?

In this article, we’ll explore some strategies you can use to help your copywriting business grow after you have started.

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Strategies to Earn More as a Freelance Copywriter

You don’t need to work around the clock to make more money. Here are some of the top strategies you can use to improve your copywriting skills and increase your income:

Specialize in a Niche

By specializing in a niche, you can become an expert in that field and appeal to the right clients. You’ll be seen as a valuable asset and will be more likely to get higher-paying jobs.

To choose a niche, think about the topics you feel passionate about and build your portfolio around that. You could also focus on a specific type of work such as web copywriting, email copywriting, or even a certain industry like healthcare, finance, or real estate.

Other benefits of specializing in a niche include:

• You’ll be more effective at marketing yourself if you know the industry

• You can become an expert in the field and charge for that expertise

• It’s easier to network with other professionals who share your interests

• You can use your niche to create content that gets shared and amplifies your reach

• You’ll be able to better understand and empathize with the needs of your freelance clients

• You can find better, more lucrative opportunities in your niche

Most freelance copywriters are generalists, take advantage of that by becoming a specialist and you’ll be able to command higher fees for your services.


You probably have some clients who have been happy with your work and would be willing to recommend you to someone else in the same or related businesses. Reach out and ask for referrals, or offer current clients a discount or bonus for referring you to someone else.

A simple message can get the ball rolling. Consider one like this:

“I’d love to connect with more clients who need copywriting services. Would you be willing to share my contact information with anyone you know who may need a copywriter?”

Upsell Yourself

Instead of just offering basic copywriting services, try to add value by offering additional related services.

Start by finding out what the client actually needs and then suggest a package that surpasses their expectations. Examples include copy editing, ghostwriting, content marketing strategies, and research. If you can deliver a unique package that includes all the services they need, you will be able to charge a much higher rate for your work.

Improve Your Branding

If you’re a copywriter, how do you differentiate yourself from the hundreds of other copywriters out there? Most copywriters already have good writing skills, so marketing yourself as a good writer isn’t enough.

You need to have a strong online brand that reflects who you are, what services you offer, and why clients should choose you. Use podcasts, videos, social media channels, and your website to present yourself in the best possible light. Every piece of content you share should reflect your core values and what you stand for.

A good starting point that can help improve your branding is to get interviewed by We like to feature some of the top copywriters in the industry; copywriters who are making a positive impact in their field.

You can answer a few questions about your freelance copywriting business and career, explain your process for creating copy, and talk about what gets you excited about writing. You can then share this interview on your website, social media channels, and other outlets.

Increase Your Rates Gradually

You know what your services are worth, so don’t be afraid to increase your rates as you gain more experience and expertise. Start small — begin by increasing your rates by 10 percent and then go from there.

Invest in yourself to become a better copywriter and you’ll be able to charge more for your work. Clients understand that good writers are worth more and will pay top dollar for a job well done. So, focus on improving your skills, taking a copywriting course, and delivering your best work, and you’ll be able to increase your rates over time.

That said, these strategies only work if you already have a pipeline of a few clients coming in. So, how do you attract clients in the first place?

Attracting High-Paying Clients

Attracting premium clients is essential for any copywriter looking to increase their income. Here are three strategies that can help you do just that:

Cold Outreach

Cold outreach involves reaching out to potential clients who may not be aware of your services or even know who you are. To make the most of this strategy, it’s important to research each client thoroughly before making contact so you can tailor your message accordingly. Additionally, consider offering a risk-free test project as an incentive for them to hire you over other copywriters they may be considering.

We’ve already covered cold outreach in detail in this blog post, so check it out to learn how you can craft cold emails that get results.


Make it your mission to meet and mingle with professionals in related fields, such as web designers, web developers, SEO experts, and other marketers.

You never know where your next lead will come from — so put yourself out there. Join professional associations (such as the American Society of Professional Copywriters and Freelance Writers Denand get involved in online communities (such as The Write Life Community and Blogging Boost.)

Introduce yourself, share your portfolio, and let people know that you’re open for business. Consistency is key here; the more you network, the more likely you are to find your next client.

Use Job boards

Job boards can be a great source of leads for experienced copywriters. Sites like UpworkProblogger, and Smart Blogger are popular for finding projects quickly. You can create a portfolio on these sites, bid for projects, and wait to be selected.

The downside of job boards is that competition is fierce and the fees tend to be lower than other options. It’s important to find the right balance between quality and cost when bidding for projects.

Having a niche can be beneficial here, too. Focus on a specific type of project and position yourself as the go-to expert for that specialty to stand out in these highly competitive job platforms.

Set up a Website

Building your own website can help you attract more clients and grow your copywriting career.

Your portfolio website is like your business card — it should be simple, professional, and showcase your best work. Use your copywriting skills to create content that highlights your top skills and services.

Make sure to include case studies, testimonials, and other content that confirms your expertise and proves you’re worth the fee you charge.

With the right research and preparation, these strategies can be incredibly effective in helping copywriters increase their income. Now let’s look at how to write case studies of results to showcase your work and build credibility.

Key Takeaway: Copywriters can increase their income by taking advantage of cold outreach, networking, and attending conference events. These strategies provide valuable insight into current trends in the industry and introduce attendees to new contacts that could prove beneficial for their business down the line.

Writing Case Studies of Results

Compellingly showcasing your work can help you stand out from the competition and attract high-paying clients.

Here are some tips on how to write successful case studies that will make an impact:

Focus on the Results

When writing a case study, it’s important to focus on the results of your work rather than just describing what you did. Include relevant data points such as conversions, engagement rates, or other metrics that show the success of your project.

This helps potential clients understand exactly how you achieved those results and why they should hire you for their next project.

Demonstrating Your Expertise

A well-written case study should include details about the process behind achieving those results—not just what worked but also any challenges faced along the way and how they were overcome. Doing so shows potential clients that you have experience dealing with difficult problems and can handle whatever comes up during their project too.

The more detailed information included in a case study, the better. Include quotes from happy customers or screenshots of positive feedback if possible; this adds extra weight to your claims and makes them more believable.

You could even include links to related articles or resources so readers can do further research if they want more information about specific topics covered in the case study.

Writing case studies is an effective way to demonstrate your expertise as a copywriter & attract high-paying clients. Here’s how: Showcase results, demonstrate expertise, and include details & customer feedback. #Copywriting #BusinessGrowth Click to Tweet

Creating Content to Promote Your Freelance Copywriting Business

Creating content is an essential part of promoting your copywriting business online. Blogging and guest posting are two great ways to get your name out there and attract potential clients.

Blogging and Guest Posting Opportunities

Blogging is a great way to showcase your expertise in the field of copywriting, as well as demonstrate how you can help potential clients achieve their goals.

When creating blog posts, focus on topics that are relevant to the services you offer, such as tips for crafting effective copy or strategies for improving conversion rates. Additionally, consider writing guest posts for other websites related to your industry – this will help expand your reach and establish yourself as an authority in the field.

Social Media Strategies for Copywriters

Social media can be a powerful tool when it comes to promoting your business, but it is important to understand which platforms work best for copywriters.

LinkedIn is often considered one of the most effective channels for connecting with prospective small business clients, while Twitter can be used to share quick updates about new projects or insights into the world of copywriting.

Finally, Instagram provides an opportunity to show off some behind-the-scenes glimpses into what goes into creating successful campaigns; something that could prove invaluable when trying to win over potential customers.

Creating content to promote your freelance copywriting business is a powerful way to reach new customers and grow your copywriting business.

Now, let’s discuss setting realistic goals and expectations for yourself as a copywriter.

Are you a copywriter looking to grow your business? Check out this blog post for tips on blogging, guest posting & leveraging social media: [insert link] #Copywriting #GrowthHacking Click to Tweet

Setting Realistic Goals and Expectations

Establishing milestones and deadlines that are achievable yet challenging can help you stay on track with your progress. Set a timeline for yourself, but be sure to give yourself enough time to reach each goal without feeling overwhelmed or discouraged.

For example, if you want to make 10K/month as a copywriter, it’s best to break this down into smaller monthly targets that will lead up to the larger goal.

For instance, start with a goal of making 1K/month and then gradually increase your goals as you become more confident in your abilities. Use the tips above to work smarter and increase your value as a copywriter.

Remember that it takes time and dedication to build a successful copywriting business. Don’t be discouraged if you don’t see immediate results, stay persistent and keep striving towards your goals.

Setting realistic goals and expectations is key to success as a copywriter. Understand what it takes, stay organized, manage your email list effectively & celebrate small wins along the way. #CopywritingBusiness #GrowYourBusiness” Click to Tweet

FAQs: How to Grow Your Copywriting Business

How do I expand my copywriting business?

To expand your copywriting business, start by building an email list of potential customers. Utilize social media platforms and content marketing to drive traffic to a landing page where visitors can sign up for your mailing list.

Once you have an established list, create compelling emails that provide value and showcase the quality of your work.

Additionally, reach out to other businesses in related industries or not-for-profits (like a regional or national organization) who may need help with their own copywriting needs.

Finally, consider offering discounts or special offers to incentivize new customers and encourage existing ones to come back for more services. With these strategies in place, you’ll be well on your way toward growing a successful copywriting business.

Can copywriters make 10k a month?

Yes, copywriters can make 6 figures or more. It requires dedication and hard work to build up the skills necessary to be successful in this field.

Copywriting is an art form that takes time and practice to master, but once you have the skill set it’s possible to generate a consistent income from your writing services.

Also, business owners who are looking for help with email list management may hire copywriters as well, providing another avenue of potential income for copywriters.

Is a copywriting business profitable?

Yes, copywriting can be a profitable business. It requires creativity and an understanding of the target audience to craft compelling content that resonates with readers. Additionally, having a well-managed email list is essential for any successful copywriting business as it allows you to stay connected with your customers and build relationships over time.

With the right approach, direct-response copywriting businesses can generate substantial income from their services.

How do you attract copywriting clients?

Attracting copywriting clients starts with creating a strong online presence. Establish yourself as an expert in the field by writing blog posts, guest articles, and writing social media content that showcase your skills and knowledge.

Create a portfolio of your work to demonstrate what you can do for larger corporate clients. Finally, build relationships with other professionals in the industry who may be able to refer you or connect you with potential customers.


The key is to work smarter, not harder — not too many clients to stretch yourself too thin, and not so few that you struggle to make ends meet.

You don’t need to work 10 hours a day, 7 days a week to make money as a copywriter. By optimizing your own copywriting business and focusing on marketing yourself in the right way, you can increase your reach and maximize your value as a copywriter. Specialize in a certain niche, identify ideal clients, ask for referrals, upsell yourself with additional services, and gradually increase your rates. Set realistic goals and expectations to help you stay motivated and focused on reaching that 10K/month milestone.

By following these steps, you can make sure that your copywriting business is set up for success and earning value in no time.

Are you looking for the best ways to grow your copywriting business? Look no further than! We offer a range of services that can help you create powerful and effective emails, maximize conversions from existing leads, and generate more sales with new customers. Our experts will show you how to build an email list, craft compelling content for each message sent out, and track results in real-time analytics platforms – all so that your copywriting business grows faster than ever before. Get started today and take advantage of our free resources designed just for professional writers like yourself!

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