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How to Put Copywriting on Your Resume: The Ultimate Guide to Landing Your Dream Job

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Adding copywriting knowledge to the skills section of your CV can significantly enhance the odds of acquiring a position in this competitive market. As an essential skill for businesses and organizations, showcasing your copywriting abilities effectively is crucial to standing out from the crowd. In this blog post, we will discuss the advantages of including copywriting on your resume and offer practical advice for showcasing these skills.

You’ll discover the benefits of including copywriting on your resume, such as demonstrating copywriting skills together, creativity and adaptability and highlighting communication abilities. We will also provide practical tips on including copywriting experience in your resume by listing relevant projects, accomplishments, results, and portfolio samples.

Furthermore, we’ll share advice for crafting an effective copywriter’s resume tailored specifically for each job application you submit. Lastly, we’ll guide you towards valuable resources that can help improve your resume’s content and create a well written resume.

How To Put Copywriting On Resume Tips

By showcasing your copywriting experience, accomplishments, and portfolio or samples, you can demonstrate to employers that you are a valuable asset to their team. By effectively listing relevant projects, highlighting achievements, and showcasing your portfolio or samples, you can demonstrate to potential employers that you are a valuable asset to their team.

Write a Copywriter Resume Summary or Objective

Craft a powerful resume summary or objective to immediately grab the attention of hiring managers. This concise statement, placed at the top of your resume, should showcase your skills, experience, and unique selling points, making them want to read further. Choose between a resume summary or objective depending on your experience level:

Resume Summary: A brief, 3-4 line overview of your professional experience, highlighting your most relevant skills and accomplishments. Ideal for experienced copywriters with a strong background in the field.

Example: Results-driven copywriter with 5+ years of experience in creating persuasive content for diverse industries. Proven track record of increasing conversion rates by 35% and expert in SEO optimization. Passionate about crafting compelling stories that resonate with audiences.

Resume Objective: A short, 2-3 line statement that outlines your career goals and explains why you are the perfect candidate for the position. Best suited for those who are looking for entry-level copywriting jobs or those changing careers.

Example: Creative and motivated professional with a background in marketing and communications, seeking a copywriter position to leverage strong writing skills and passion for crafting persuasive content. Eager to contribute to a dynamic team and grow within the industry.

List Relevant Experience, Employment History and Projects

Create a dedicated section in your resume to showcase all the relevant copywriting experiences and projects you have undertaken, professional or otherwise. Be sure to include both professional work as you write a copywriter resume as well as any freelance gigs or personal projects that showcase your writing abilities. For each entry, provide essential details such as the company name (if applicable), project title, duration of the project, and a brief description of what it entailed.

Highlight Accomplishments and Results

Employers love seeing tangible results from previous work experiences; therefore, it’s crucial to emphasize specific achievements within each listed project or role related to copywriting tasks. This could be anything from increased website traffic due to engaging content creation or improved conversion rates resulting from persuasive sales copy (copy conversion rates). Quantify these successes with numbers whenever possible – this will make them more impactful.

Example:

  • Grew email subscriber base by 30% over six months through targeted newsletter campaigns.

  • Increase in social media engagement by 25% after creating compelling ad copies for Facebook Ads campaign.

Educational Background

Effectively showcasing your educational background on a copywriting resume is crucial for making a strong first impression on potential employers. This concise guide will help you present your academic qualifications in a clear and professional manner, increasing your chances of standing out from the competition.

  1. First, create a separate ‘Education’ section right after your ‘Objective’ or ‘Professional Summary’. Begin by listing your degrees in reverse-chronological order, including the full name of the degree, the name of the institution, and the year obtained. If you have taken courses specific to copywriting, advertising, or marketing, consider listing them to demonstrate your expertise in the field, especially if you lack direct work experience in copywriting but have a strong formal education foundation.

  2. In addition to your degrees and relevant coursework, include any industry-related certifications, workshops, or seminars you have completed. This demonstrates your commitment to professional development and helps reinforce your expertise in the field of copywriting. By strategically organizing and presenting your educational background, you can enhance your resume’s appeal and improve your chances of landing an interview.

Showcase Your Portfolio or Samples on Your Copywriter Resume

Lastly, it’s essential to provide potential employers with a glimpse of your copywriting prowess by including links to your portfolio or samples of work. This can be done in several ways:

  1. Create an online portfolio on platforms like Behance, Dribbble, or a personal website showcasing various writing projects you’ve completed.

  2. Add direct links to specific pieces within the relevant experience section on your resume (e.g., blog posts, email campaigns, social media content).

  3. If you don’t have any published work yet, consider creating sample copies for hypothetical clients and uploading them as PDFs to cloud storage services like Google Drive or Dropbox. Then include shareable links in your resume.

By following these steps and incorporating copywriting and marketing skills into your resume effectively, you’ll stand out from other candidates and increase the likelihood of landing interviews with prospective employers.

Including copywriting on your resume can help you stand out and make a strong impression with employers. To ensure that your application stands out, it is important to craft an effective copywriting resume by focusing on the employer’s needs and goals while using action words to describe your work history.

Include Previous Hiring Managers or Clients

Providing the names and contact details of a previous hiring manager or client allows potential employers to verify your work history and the projects you have completed. This adds a layer of authenticity to your resume and can set you apart from other candidates.

Previous employers or clients’ references can be powerful endorsements of your skills and expertise. A positive testimonial or recommendation from a satisfied client can significantly boost your chances of securing an interview or landing a job.

Provide essential details: For each reference, include their name, job title, company name, email address, and phone number. Optionally, you can also add a brief description of your professional relationship with the individual (e.g., “supervisor during my tenure at XYZ Company” or “client for a six-month copywriting project”).

Tips for Crafting an Effective Copywriting Resume

Knowing how to construct a compelling copywriting resume is imperative in displaying your capabilities and experience to prospective employers. By focusing on the employer’s needs and goals, using action words to describe your work history, and tailoring your resume for each job application, you can increase your chances of landing that dream copywriting position.

References from previous employers or clients can serve as powerful endorsements of your skills and expertise. A positive testimonial or recommendation from a satisfied client can significantly boost your chances of securing an interview or landing a job

Focus on the Employer’s Needs and Goals

To ensure your resume stands out, it is essential to center on the employer’s requirements and ambitions. Researching the company beforehand will help you understand their target audience, industry trends, and overall objectives. Use this information to tailor your experience accordingly by emphasizing relevant projects or accomplishments that align with their expectations.

Example: If applying for a fashion e-commerce brand looking for someone experienced in email marketing campaigns targeting millennials, highlight any similar projects or successes within that demographic.

Use Action Words to Describe Your Work History

Action words are powerful tools when describing past experiences as they paint a vivid picture of what you have accomplished throughout your career journey as a creative copywriter. Using strong verbs adds energy and helps quantify results achieved during various projects.

Examples:

  • Increase open rates by X% through A/B testing subject lines (instead of “Worked on email campaigns”)

  • Create engaging social media content resulting in Y% growth in followers (rather than “Managed social media accounts”)

Tailor Your Copywriter Resume for Each Job Application

One-size-fits-all resumes are a thing of the past, and customizing your resume for each job application is now considered best practice. By tailoring your copywriting resume to match specific job requirements, you demonstrate that you’ve taken the time to understand their needs and how your skills can contribute.

  1. Step 1: Carefully read through the job description and make a note of any keywords or phrases that describe desired qualifications or responsibilities.

  2. Step 2: Incorporate these keywords into relevant sections of your resume, such as work experience, skills, or achievements.

  3. Step 3: Adjust the order of projects in your portfolio to highlight those most related to the position you’re applying for.

Tailoring your resume increases its relevance and demonstrates genuine interest in working with a particular company – something employers always appreciate.

Copywriter Resume Examples

As a copywriter, your resume is your first opportunity to demonstrate your creativity, communication skills, and marketing prowess to potential employers. Crafting a well-structured and compelling resume is essential for capturing the attention of hiring managers and increasing your chances of landing your dream job. To help you make a memorable first impression, we’ve compiled a collection of copywriter resume examples that showcase a variety of effective strategies and approaches. These examples will provide inspiration, guidance, and a solid foundation for creating a standout resume tailored to your unique background and expertise.

Here’s an Entry Level Copywriter Resume Example

Here’s a copywriter resume sample you can use as a reference when adding copywriting to your resume.

Professional Experience:

Copywriter ABC Advertising Agency, Anytown USA January 2021 – Present

  • Create persuasive copy for a wide range of clients in various industries, including healthcare, retail, and hospitality

  • Develop creative concepts and execute them across different mediums such as print ads, web banners, and social media posts

  • Conduct research on target audiences and industry trends to inform messaging and tone

  • Collaborate with art directors, designers, and account managers to deliver high-quality campaigns on time and within budget

  • Analyze and report on campaign performance, using metrics such as click-through rates and conversion rates to optimize copy and strategy

Skills:

  • Strong writing skills with experience in crafting copy for print, digital, and social media

  • Ability to adapt tone and style to suit different audiences and platforms

  • Familiarity with search engine optimization best practices and keyword research

  • Knowledge of marketing and advertising principles

  • Attention to detail, adaptability and various other creative soft skills

  • Experience using content management systems and project management tools

By including specific details about your copywriting experience and skills, you can show potential employers that you are qualified for copywriting positions and highlight the value you can bring to their organization.

By including relevant coursework, skills, and experience, this entry-level candidate’s resume highlights their potential as a copywriter. Additionally, their freelance writing experience demonstrates initiative and dedication to the field of writing and marketing, while their internship experience showcases their ability to apply their skills in a professional setting.

Conclusion

Putting copywriting on your resume can be a great way to showcase your skills and demonstrate the value you bring to potential employers. By utilizing the strategies, tools and advice provided here to create a compelling copywriting resume, you can ensure that your application stands out from the competition. Remember that putting together a compelling copywriting resume is essential if you want to stand out from other applicants.

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