Interviews Aaron Elias

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Q1. Where are you from?


Q2. How did you discover copywriting?

I hit my limit with the corporate world in mid-2018. I’d been struggling with a smorgasboard of severe health issues for 3 years by then. I couldn’t stay awake at work or think straight. And the pointless meetings, the 2 hours of commuting, all of it was more than I could handle. I knew I’d never get to where I wanted to be in life following that route. So I started looking into other options and reading all the top posts in r/Entrepreneur. One day I came across a post explaining sales copywriting. I’d been writing creatively for more than 15 years by then, so it sounded right up my alley. I dove in headfirst.

Q3. What forms of copy do you write?

I mainly do emails, but I’ve also worked on a fair number of sales letters, Facebook ads, VSL scripts, and landing pages.

Q4. What are your favorite niches to write in?

I love writing for business consulting. It’s a great way to learn about all the different cogs and gears that make different businesses operate. Health and alternative medicine is also a favorite of mine. It hits close to home and when I see a product I believe in, it feels good helping knowing I’m helping desperate people who have been left behind by the system.

Q5. What is the #1 lesson you've learned as a copywriter?

Marketing is one of the most powerful tools humans have ever created. It’s been used to build fortunes, destroy empires, spark political revolutions, start and end wars, and alter the course of history. It has an enormous potential to be used for both good and evil.

Q6. Who is your favorite copywriter & why?

I’m a big fan of Colin Theriot. He’s got his own unique voice that makes his copy engaging and easy to follow. You can see a lot of his personality come through in some of the bolder angles he puts forward.

Q7. Do you have any recent wins to share?

Yeah, I wrote an email-only campaign for a high-ticket personal development coaching info product that pulled $40k in 72 hours, with a list of less than 1,000 people. For different offers under the same company, I also wrote an email campaign that did $30K in 48 hours and $24k in 36 hours to the same list.

Q8. What would you say to a prospective client who wants to hire you?

Writing copy is really only 10-15% of what I do. The brunt of my job is getting inside the head of your audience and figuring out how your offer makes their life better. If your copy can make your prospect feel like you’re reading their mind and answering their questions before they ask them, they’ll be happy to buy from you. My job is to get your copy to that point.

Q9. What is a good email address for prospective clients to contact you?

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