Interviews Afsheen Mujtaba

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Q1. Where are you from?


Q2. How did you discover copywriting?

In a TV show when I was only 6 or seven years old. The idea of writing ads hooked me. After enjoying a successful career as a lecturer for a decade I switched to my childhood love… Copywriting.

Q3. What forms of copy do you write?

Emails, Sales pages, ads and landing pages

Q4. What are your favorite niches to write in?

Fashion, beauty, sportswear and home improvement

Q5. What is the #1 lesson you've learned as a copywriter?

Learning never stops. Be persistent to grow.

Q6. Who is your favorite copywriter & why?

Shahzad Khan. He is my mentor and one of the most humble people I know. He is great in his skill and is pioneer of copywriting community in Pakistan. I like Alen Sultanic too. He is a great marketer

Q7. Do you have any recent wins to share?

My latest Black Friday email campaign was a success. I write copy for a sportswear brand and my client was all praises for my work.

Q8. What would you say to a prospective client who wants to hire you?

Please be clear with the brief.

Q9. What is a good email address for prospective clients to contact you?

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