Interviews Airaf Bilal

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Q1. Where are you from?

Karachi (for now).Originally, lives in Jeddah.Planning to move abroad.(Preferably East Asia)

Q2. How did you discover copywriting?

Through stand up comedy.
And by writing ebooks for Inkitt and Wattpad.
I saw that the titles and the book cover that deluded into target audience “fantasies” were more likely to be read.

Q3. What forms of copy do you write?

SEO copywriting.

Which means I write for the people and optimize it for algorithm.

Most of my focus is on producing content that closes customers and is good for long-term brand. (???? BOFU/MOFU content)

I do this by following the Google guidelines on EEAT content.

And make content pillars for a brand.

Then I research cluster keywords around those pillars.

And built content around those pillars across social media, website and PR.

Q4. What are your favorite niches to write in?

Health tech ➡️ (Because I am an ex- med student.)

Fintech ➡️ (Because I am obsessed with personal finance.)

Edtech ➡️ (Because I believe in education.)

Q5. What is the #1 lesson you've learned as a copywriter?

As a copywriter, it’s your job to make your clients shine.

So dump all your biases and always test out new ideas.

(especially if you are working with seed and pre-seed VC funded brands)

Q6. Who is your favorite copywriter & why?

David Ogilvy

Q7. Do you have any recent wins to share?

Most of my recent wins are personal successes.

Like successfully closing a long term paying client.

Being able to work with 20+ brands (one month after business launch).

But something spectacular happened this week.

I just helped a pre seed brand generate $2000/month free cash flow with zero budget.

Q8. What would you say to a prospective client who wants to hire you?

If you haven’t figured your ICP yet (as is the case with seed and pre seed funded brands),
Don’t worry we will figure it out together.

We are in this for long term.

The most important thing is getting those first wins so you can show the world that your idea/brand is valid.

And close funding in the next VC round.

Q9. What is a good email address for prospective clients to contact you?

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