Interviews Alain Diza

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Q1. Where are you from?

Houston, TX U.S.A.

Q2. How did you discover copywriting?

Initially many years ago, I stumbled across a site by the old internet marketing guru Yanik Silver called, “Instant Sales Letters” (a Web 1.0 service that provided writing templates for sales letters), which led me on an interesting path to explore the works of direct-response marketing maven Dan Kennedy, and later, Gary Bencivenga, John Carlton, and the late greats Gary Halbert and Ted Nicholas.

Today I am enlightened by the likes of Daniel Throssell, Ben Settle, and Justin Goff.

Once exposed to it all, I was hooked for life.

Q3. What forms of copy do you write?

I write all forms of direct-response marketing copy, but have been focusing primarily on email marketing in particular.

Q4. What are your favorite niches to write in?

By far, my favorite niches to write in are in the Make Money Online (MMO), Internet Marketing (IM), and Affiliate Marketing spaces, because I can totally & completely (painstakingly & elatedly) relate to all phases of of each, from struggling beginner to successful online digital marketer and everything in between.

Q5. What is the #1 lesson you've learned as a copywriter?

#1 Lesson(s) I learned as a copywriter: Never forget to insert a Call-To-Action (CTA) especially for direct-response marketing copy, and also Focus on One Thing (i.e. email marketing) until you are an expert at it.

Q6. Who is your favorite copywriter & why?

In the old gurus group, I’d say Dan Kennedy and/or Ted Nicholas simply because they were/are the masters of “turning words into money.”

In the more current copywriters group, I am intrigued by the creative, addictive, and psychological writings of Daniel Throssell and Ben Settle.

Q7. Do you have any recent wins to share?

I’m currently writing copy for my own email promotions and affiliate businesses to create steadily increasing sales & conversion key performance indicators (KPI’s), however I have teased my mind in recent months and am open to the idea of writing for potential clients in the same space.

Q8. What would you say to a prospective client who wants to hire you?

Tell me your story, your brand, your absolute perfect audience, and your expected results from my copywriting; I’ll write you your first “once upon a time” story and we can go from there.

Q9. What is a good email address for prospective clients to contact you?

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