Copywriting.org Interviews Alex Cattoni
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Q1. Where are you from?
Vancouver, Canada
Q2. How did you discover copywriting?
During my time working at Mindvalley – I witnessed the power of persuasive copywriting first-hand and I was hooked!
Q3. What forms of copy do you write?
Emails, Sales Letters, Landing Pages and Ads.
Q4. What are your favorite niches to write in?
Personal Development, Spirituality & Entrepreneurship
Q5. What is the #1 lesson you've learned as a copywriter?
80% of copywriting is experimentation – testing new ideas, concepts, hooks and offers
Q6. Who is your favorite copywriter & why?
Mary Wells Lawrence – She’s an OG copywriter from the Mad Men advertising era. She was the first female president of an advertising agency and the first female CEO of a company on the NYSE.
Q7. Do you have any recent wins to share?
I was recently nominated for Marketer of the Year by Digital Marketer and have built a brand of over 300,000 rad copywriters and entrepreneurs from around the world.
Q8. What would you say to a prospective client who wants to hire you?
I work with a few select clients a year and have an amazing community of heart-centered and talented writers from around the world who were trained by me and are hungry to work with brands and business that are making an impact in the world.
Q9. What is a good email address for prospective clients to contact you?
ac@copyposse.com