Copywriting.org Interviews Alex Hilke
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Q1. Where are you from?
Green Bay, WI
Q2. How did you discover copywriting?
After college, I found myself drifting between various jobs. I didn’t know what I wanted to do. But I did know what I didn’t want to do — be stuck in a 9-to-5 job for the rest of my life. So, I started looking into ways to make money online. I began studying affiliate marketing and eventually bought a course on starting your own e-commerce shop.
Within that course, I found a lesson on copywriting in one of the modules. At that time, I had no idea what copywriting was. But, after spending an hour listening, I was captivated. It seemed to align with my educational background and critical thinking skills. Plus, it offered me more opportunities to study human psychology, which I missed in school.
In copywriting, I saw an opportunity to make money and engage in intellectually stimulating work. So, I jumped into the world of copywriting and devoured as much information on it and related topics as possible. And I haven’t stopped since.
Within that course, I found a lesson on copywriting in one of the modules. At that time, I had no idea what copywriting was. But, after spending an hour listening, I was captivated. It seemed to align with my educational background and critical thinking skills. Plus, it offered me more opportunities to study human psychology, which I missed in school.
In copywriting, I saw an opportunity to make money and engage in intellectually stimulating work. So, I jumped into the world of copywriting and devoured as much information on it and related topics as possible. And I haven’t stopped since.
Q3. What forms of copy do you write?
Mostly B2B projects like landing pages, emails, sell sheets, articles, blog posts, and case studies
Q4. What are your favorite niches to write in?
B2B
Q5. What is the #1 lesson you've learned as a copywriter?
A deep knowledge of your audience combined with testing will get you further than creativity alone.
Q6. Who is your favorite copywriter & why?
Bob Bly. I admire his deep understanding of copywriting and direct response principles. I’m also gobsmacked by his prodigious writing output.
Q7. Do you have any recent wins to share?
I helped one B2B client grow their website traffic by about 2900% through SEO and content marketing.
Q8. What would you say to a prospective client who wants to hire you?
Let’s talk about it.
Q9. What is a good email address for prospective clients to contact you?
alex@alexhilke.com