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Copywriting.org Interviews Alexa May Espino

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Q1. Where are you from?

Manila, Philippines

Q2. How did you discover copywriting?

I was looking for a side hustle at that time and came across Alex Cattoni’s Youtube channel. That’s when I realize that you can really earn money through writing.

Q3. What forms of copy do you write?

I write ecommerce emails, blogs, and website copy.

Q4. What are your favorite niches to write in?

I love writing for health, skincare, and beauty brands.

Q5. What is the #1 lesson you've learned as a copywriter?

There’s always something new to learn. Even if you’re so good at writing copy, there’s always a strategy or a type of copy that you can try and test.

Q6. Who is your favorite copywriter & why?

Daniel Throssel because of his different and unique style.

Q7. Do you have any recent wins to share?

I was able to help add $45K to a business in a span of 3 months through email copywriting and Klaviyo email marketing.

Q8. What would you say to a prospective client who wants to hire you?

Let’s talk about it! I would love to hop on a call with you and learn more about your brand, so I will know how I can help! :)

Q9. What is a good email address for prospective clients to contact you?

copywriter.lexie@gmail.com

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