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Copywriting.org Interviews Alexandra Bubela

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Q1. Where are you from?

Romania

Q2. How did you discover copywriting?

I fell into it, honestly. I’d been a content writer for around eight years when my now best friend and constant mentor, Juliet Easton, told me that some of my writing qualified as copy. And she asked me to write three emails for a client of hers. That was it. I caught the bug.

Q3. What forms of copy do you write?

My main focus is on VSLs and Sales Letters. And I like it that way.

Q4. What are your favorite niches to write in?

Lead Gen – Insurance (all kinds), Refinance, Debt Consolidation, Solar – you name it, I write it. Nutra – ONLY if you send your product, so I get my pharmacologist cousin to test it through her thingamajigs and confirm it’s the real deal. Spirituality – If it’s backed up historically and culturally. Survival – Haven’t written one word in it, but I’d love to dip my toes in. After all, I was raised in communist and post-communist Romania – talk about hands-on experience with hardship.

Q5. What is the #1 lesson you've learned as a copywriter?

I am not my audience. I am not my audience. I am not my audience. And neither are you, Client X!

Q6. Who is your favorite copywriter & why?

Mike Pescetti – Damn, he can keep you hooked with those open loops. And damn, the compliance in his copy…

Q7. Do you have any recent wins to share?

30% average net profit for the past year in lead-gen through videos – But it’s not all me. The full creative team contributes to the success of these clips. And the MBs take really good care of our creations.

Q8. What would you say to a prospective client who wants to hire you?

Will your product improve the lives of those who buy it? If your answer’s yes, we can talk.

Q9. What is a good email address for prospective clients to contact you?

alexandra@adsyncmedia.com

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