Copywriting.org Interviews Allie Means

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Q1. Where are you from?

Illinois

Q2. How did you discover copywriting?

I discovered copywriting through a targeted Facebook ad for the Comprehensive Copywriting Academy with Filthy Rich Writer. Lets just say- they were effective in getting me to enroll!

Q3. What forms of copy do you write?

I write all types of copy but have a special affinity towards the digital space, particularly in launch copy such as websites, email funnels, sales pages, and landing pages.

Q4. What are your favorite niches to write in?

I love working with coaches and creatives, particularly female owned. Wedding planner, wellness coach, photographer? You’re my kind of person. I love helping passionate women entrepreneurs reach their goals.

Q5. What is the #1 lesson you've learned as a copywriter?

Good copywriting is all about the consumer. Great copywriting is all about empathy. If you can’t empathize with the struggles of your target audience, it will be difficult to convert them to clients.

Q6. Who is your favorite copywriter & why?

I love Maha Copy Co. They write the most relatable content that really speaks directly to their clients’ audience.

Q7. Do you have any recent wins to share?

A recent client that I wrote a email series for had an increase in both open rates and enrollment in her coaching program.

Q8. What would you say to a prospective client who wants to hire you?

I’m a heart-centered writer who values authenticity empathy to create effective copy.

Q9. What is a good email address for prospective clients to contact you?

allie@meanscreativecopy.com