Copywriting.org Interviews Amanda Kaufman

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Q1. Where are you from?

Fort Worth, Texas

Q2. How did you discover copywriting?

I discovered copywriting when I decided to take my love of blogging and writing online and turn it into a full time entrepreneurial business. It was when I joined an entrepreneurial membership that I realized my old corporate “as per my last email” style of writing was unlikely to convert anyone, and I hired my first copywriting coach, to teach me how to write persuasively to sell and build an audience over time.

Q3. What forms of copy do you write?

I write emails, sales letters, Facebook and Instagram ads, social posts, engagement content, video sales letters, webinars, and I design event flows for higher conversion

Q4. What are your favorite niches to write in?

I love writing in business opportunity, wellness, spiritual growth, personal development, leadership, consulting, book writing, dog training, entrepreneurship, alternative education, and any kind of coaching niche

Q5. What is the #1 lesson you've learned as a copywriter?

YOU are not your target audience, tune into their favorite radio station: WII.FM: What’s In It For Me – great copy hooks, grabs, and pays off for the reader and leaves them feeling like they made a great decision taking the next action.

Q6. Who is your favorite copywriter & why?

I learned SO much from Mara Glazer… so she’s my favorite. She’s been behind many of my favorite online entrepreneurs, but mainly I love her teachings from her dad, Bill Glazer to be Outrageous, disrupt expectations and get noticed in your marketing.

Q7. Do you have any recent wins to share?

My campaigns have been picked up by Clients & Community, featured in Dean Graziosi’s mastermind The Edge, and our model for daily email has been modeled by hundreds of others for its authenticity and “non-icky” approach… I’ve personally written campaigns responsible for $2M in coaching and course sales, and been consulted by my clients for their copy in their campaigns to the tune of 7-figures annually based on the messaging and optimization we did.

Q8. What would you say to a prospective client who wants to hire you?

Let’s talk about your business goals and where you want to go next! Email support@thecoachesplaza.com and we’ll chat for 15 mins to discuss your needs and set a next step that makes best sense from there.

Q9. What is a good email address for prospective clients to contact you?

amanda@amandakaufman.net