Interviews Amber Peoples

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Q1. Where are you from?

Portland, OR

Q2. How did you discover copywriting?

Back in 2018, I joined Movie Maker Academy with Pedram Shoji, Nick Polizzi, and Jeff Hayes in an effort to forward my cause of blending arts and ecology. Meanwhile my live event industry continued thriving. At the start of the pandemic, I decided to dive into my docuseries idea and quickly discovered that learning marketing was my biggest lever. That’s when Revealed Films interviewed Stephan Georgi. I asked Jeff to tell me more. He wrote, “I love those guys. We sent 2 people for their last training. It’s high, but they are both at the top of their game. Not for novices.” Well, that’s never stopped me before — so I dove in head first.

Q3. What forms of copy do you write?

Environment & Relationship Brands, Entrepreneurship & Personal Development, Entertainment & Travel

Q4. What are your favorite niches to write in?

Certified Email List Manager, Certified Quiz Funnel Builder, Docuseries Launches

Q5. What is the #1 lesson you've learned as a copywriter?

Listen to the questions people are asking — whether offer owners or their audience — they reveal a lot and teach even more.

Q6. Who is your favorite copywriter & why?

I’m passionate about marketers that write copy. Ryan Levesque’s suite of products under the ASK method are brilliant. And Kat Merritt is secret sauce for anyone who knows her and how she navigates business.

Q7. Do you have any recent wins to share?

Generated $1.2million Over 9 Months with a Paid Quiz, Increased CTR on Post Quiz Email by 693%, Boosted Reply Rates for Free Trial Email from 0% to 27.85%, Landed the location for my docuseries within a week of launching my Earth Relationship website.

Q8. What would you say to a prospective client who wants to hire you?

I’d ask, “What are you building?” See, my focus in on blending the long lasting trust of brand marketing and the ongoing optimization of direct response. When we are in agreement about that, I can test iterations and angles that resonate with your audience then feed fresh ideas for offers and growth into the business.

Q9. What is a good email address for prospective clients to contact you?

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