Copywriting.org Interviews Andre Janisch

How did I get into copywriting? Gather round and bear witness to this most unusual tale… Many moons ago I became the marketing director of a local area rug cleaning company. Granted that sounds about as exciting as sucking on a dirty wet dish rag… But opportunities are hidden everywhere if you know how to find them. And I found one. A big one. One that was scribbled something on the back of an envelope by the company owner. It was a machine he was thinking of getting built for himself so he could take the dirt out of rugs before washing them (Dirt + water = mud. No dirt + water= no mud. Much easier and faster to clean – genius right?) Now zip forward 23 months later and rather than that ingenious device squirreled away in his shop, I used it to create the #1 most recognizable brand in the area rug cleaning industry: RugBadger.com. Built the website. Filled it with glorious content. Hit #1 on google search engine results. Then sold millions of dollars of equipment using nothing more than personality rich & highly entertaining daily email. Email marketing was a skill I had to learn fast and furious. Kind of like learning to swim when you get tossed into South American river with a few ravenous Piranhas to help motivate you – know what I mean? Loved every minute of it.