Interviews Andrew Aversa

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Q1. Where are you from?

Fulton, MD

Q2. How did you discover copywriting?

Doing it for my own e-commerce business Impact Soundworks for over a decade

Q3. What forms of copy do you write?

Primarily email, as well as product copy and tutorials

Q4. What are your favorite niches to write in?

Audio software, music, video games

Q5. What is the #1 lesson you've learned as a copywriter?

Focus on the BENEFITS of our product features rather than gushing about the features themselves

Q6. Who is your favorite copywriter & why?

Rob and Kennedy from email marketing heroes!

Q7. Do you have any recent wins to share?

Our new welcome series made over $7,500 in just a couple weeks :)

Q8. What would you say to a prospective client who wants to hire you?

I work with clients directly. None of my work is outsourced. Because I’m an e-commerce owner of 15 years, I have a unique perspective, and take the time to fully understand the client’s business. I’m also very technical and have set up custom email integrations to better capture customer data for the purposes of automation and segmentation.

Q9. What is a good email address for prospective clients to contact you?

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