Interviews Andrew Collett

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Q1. Where are you from?

London, England

Q2. How did you discover copywriting?

Through AWAI and all their amazing programs. Not long after I went to a one day seminar held by the legendary Drayton Bird and that showed me the power of “selling in print”.

Q3. What forms of copy do you write?

Emails mainly, plus short form copy like ads

Q4. What are your favorite niches to write in?

Ecommerce (skincare, health, nutrition)

Q5. What is the #1 lesson you've learned as a copywriter?

Tell stories that evoke emotion

Q6. Who is your favorite copywriter & why?

Stefan Georgi, for being at the forefront of this profession

Q7. Do you have any recent wins to share?

Still early in the journey, but getting wins in my own Ecommerce business that I’m looking forward to replicating for clients

Q8. What would you say to a prospective client who wants to hire you?

If I can’t cover my fees with new revenue from email within 60 days, you won’t pay a dime.

Q9. What is a good email address for prospective clients to contact you?

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