Copywriting.org Interviews Andrew Trachtman
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Q1. Where are you from?
New Jersey
Q2. How did you discover copywriting?
By being REALLY bad with women.
See, I signed up for Jason Capital’s dating stuff right as he was shifting away from dating products and over to copywriting and business.
So, in a hardcore cliché, I wound up spending money I didn’t have to fly out to to his events and made some good connections along the way.
One of those connections wanted to start a business, but needed ads. But I had no idea how to actually WRITE an ad.
So, as with almost every copywriter who didn’t get started because of a shiny Lambo, hot women, and a biz opp offer – he introduced me to Gary Halbert’s Boron Letters.
One thing led to another, and I wound up being mentored by Agora Copy Chief – Ryan McGrath before being brought on as one of Jason’s copy cubs.
See, I signed up for Jason Capital’s dating stuff right as he was shifting away from dating products and over to copywriting and business.
So, in a hardcore cliché, I wound up spending money I didn’t have to fly out to to his events and made some good connections along the way.
One of those connections wanted to start a business, but needed ads. But I had no idea how to actually WRITE an ad.
So, as with almost every copywriter who didn’t get started because of a shiny Lambo, hot women, and a biz opp offer – he introduced me to Gary Halbert’s Boron Letters.
One thing led to another, and I wound up being mentored by Agora Copy Chief – Ryan McGrath before being brought on as one of Jason’s copy cubs.
Q3. What forms of copy do you write?
In order of frequency and proficiency:
1) Facebook ads (you’ve probably seen some of them – or ones HEAVILY ripping them off)
2) YouTube ads (in stream video ads)
3) TikTok/Instagram video ads
4) Full sales letters
5) Emails
1) Facebook ads (you’ve probably seen some of them – or ones HEAVILY ripping them off)
2) YouTube ads (in stream video ads)
3) TikTok/Instagram video ads
4) Full sales letters
5) Emails
Q4. What are your favorite niches to write in?
Health and fitness. Full stop.
I hate writing for real estate and finance.
The survival/prepper niche is ok, but a bit gloomy for my tastes (since I’m prone to falling into that camp).
I’d probably enjoy writing for the dating and relationships market, but I’ve never had the opportunity to do so (which is ironic being a JC copy cub, but he wasn’t actively promoting dating products then).
I hate writing for real estate and finance.
The survival/prepper niche is ok, but a bit gloomy for my tastes (since I’m prone to falling into that camp).
I’d probably enjoy writing for the dating and relationships market, but I’ve never had the opportunity to do so (which is ironic being a JC copy cub, but he wasn’t actively promoting dating products then).
Q5. What is the #1 lesson you've learned as a copywriter?
Callouts. Call out your target audience whether directly or indirectly and do it quickly.
Heck, do it instantly.
This is a by-product of me working mainly on ads for Social Media, but everything comes back to getting the right attention from the right people.
Heck, do it instantly.
This is a by-product of me working mainly on ads for Social Media, but everything comes back to getting the right attention from the right people.
Q6. Who is your favorite copywriter & why?
Pauline Longdon – She has a truly unique approach to copywriting and a solid background that allows her to innovate and come up with fresh ideas.
Not to mention, she digs in to the minutiae like an old school copywriter WITHOUT letting those details get in the way of writing something that’s fun to read.
Plus, she’s a wonderful friend and kind to everyone who deserves it.
Not to mention, she digs in to the minutiae like an old school copywriter WITHOUT letting those details get in the way of writing something that’s fun to read.
Plus, she’s a wonderful friend and kind to everyone who deserves it.
Q7. Do you have any recent wins to share?
I write for an Agency – so while I can’t give out specifics, we have had an exceptional year in terms of hiring and growth going from 6 figure months to high 7 figure months (while also bringing on big name copywriters).
And as far as I know (and as far as the numbers show) it was all kickstarted by one ad I wrote and directed.
I’m also pretty sure that while that ad was still running, it had managed to profitably spend over $500k in a single day on YouTube (on a relatively new account that didn’t have much traction before this – so this wasn’t a case of “big company already spending big numbers”).
In reality, no one was even sure if the product in question was viable since we hadn’t had any major scalable winners for it at the time.
That ad has since evolved, but the core pieces are still being ripped off by affiliates.
I also happened to see a magazine cover talking about Dr. Gundry and a suspiciously similar core pain/angle to the one I used a few days ago. ????
But that might just be a coincidence.
(unlike the line-by-line “swipes” I’m seeing competitors do)
And as far as I know (and as far as the numbers show) it was all kickstarted by one ad I wrote and directed.
I’m also pretty sure that while that ad was still running, it had managed to profitably spend over $500k in a single day on YouTube (on a relatively new account that didn’t have much traction before this – so this wasn’t a case of “big company already spending big numbers”).
In reality, no one was even sure if the product in question was viable since we hadn’t had any major scalable winners for it at the time.
That ad has since evolved, but the core pieces are still being ripped off by affiliates.
I also happened to see a magazine cover talking about Dr. Gundry and a suspiciously similar core pain/angle to the one I used a few days ago. ????
But that might just be a coincidence.
(unlike the line-by-line “swipes” I’m seeing competitors do)
Q8. What would you say to a prospective client who wants to hire you?
I’m already swamped with stuff – so anything that’s not a decent retainer + % of gross sales/ad spend with a competent team backing it probably isn’t worth my time.
Q9. What is a good email address for prospective clients to contact you?
actrachtman@gmail.com