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Copywriting.org Interviews Andrew Trachtman

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Q1. Where are you from?

New Jersey

Q2. How did you discover copywriting?

My friends wanted to start a business. We didn’t have the money to hire a ton of people, so we all wound up doing a bit of everything. Eventually, the role of “ad writer” fell to me because I was already making the info products and knew what was in them.

Q3. What forms of copy do you write?

✔️ Facebook Ads ✔️ YouTube Ads ✔️ TikTok Scripts ✔️ TSLs ✔️ VSLs ✔️ Emails

Q4. What are your favorite niches to write in?

Health – specifically weight loss Self defense I’ve never had the opportunity to write for the dating niche, but that sounds interesting as well.

Q5. What is the #1 lesson you've learned as a copywriter?

Research. Research. Research. Do the hard work of bringing facts to life. Then all your reader has to do is sit back and enjoy the ride (which obviously has a gift shop at the end).

Q6. Who is your favorite copywriter & why?

Jason Capital His copy is what got me interested in copywriting. (I’ve still got the original sales letter for “The Agora Copy Engine” stashed away in my swipe file) Plus, he’s crazy smart and easy to listen to.

Q7. Do you have any recent wins to share?

I’ve been doing video editing and note taking for David Deutsch’s Inner Circle the past few months. I’ve also helped write some control ads and leads for 7 and 8 figure offers on FB (but because of my NDA I can’t specify them).

Q8. What would you say to a prospective client who wants to hire you?

I’d start off by asking them about their offer, what results they’ve gotten for others, and their traffic sources. I’m more than willing to lose a client if it’s not a good fit for both of us.

Q9. What is a good email address for prospective clients to contact you?

actrachtman@gmail.com

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