Interviews Andrew ‘Wilko’ Wilkinson

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Q1. Where are you from?

UK but pretty much assimilated into Germany

Q2. How did you discover copywriting?

I was going through a mid-life crisis; marriage in tatters, self-esteem in the toilet, and started looking for a career change (from English teacher) to make more money and boost my self-esteem. I stumbled onto (or rather – I was targeted by) a make money online ad on YouTube and went down the affiliate marketing rabbit hole. Through that I discovered this thing called copywriting, realised I was already a decent writer so took some courses – thanks Alex Cattoni, Sean Ferres, Stefan Georgi – and the rest is history.

Q3. What forms of copy do you write?

Email, Facebook Ads, Websites, Short-form landing pages

Q4. What are your favorite niches to write in?

Personal development, make money online, leadership coaching, business coaching, marketing

Q5. What is the #1 lesson you've learned as a copywriter?

your copy isn’t your baby – don’t get too attached to your ideas – let the market speak for itself

Q6. Who is your favorite copywriter & why?

I don’t play favourites. I keep my eyes open for writers I can learn from – taking lessons wherever I find them.

Q7. Do you have any recent wins to share?

Sure. I just helped a client double the number of leads coming from her email list for a 3.5k coaching offer

Q8. What would you say to a prospective client who wants to hire you?

Cool. Let’s have a chat and figure out if I’m the guy to help you. I have a slot free on Tuesday afternoon if that works.

Q9. What is a good email address for prospective clients to contact you?

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