Interviews Angela Archer

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Q1. Where are you from?

Derbyshire, England

Q2. How did you discover copywriting?

I wrote and published some sci-fi and horror fiction back in 2019/2020. I needed to learn how to market them and stumbled across copywriting. It fast became my catnip, I’m addicted to persuasion psychology.

Q3. What forms of copy do you write?

Everything I write has a basis in story. Whether it’s a website and understanding the customer’s story (journey), to an email series, case studies, or Facebook ads, stories form the cornerstone of everything I do.

Q4. What are your favorite niches to write in?

I help people who help people. I’m especially interested in working with startups and brands that are dedicated to making a positive impact on the world. Whether they’re a non-profit, a social enterprise, or a for-profit business with a conscience.

Q5. What is the #1 lesson you've learned as a copywriter?

To stay curious. Ask as many questions as it takes to understand the market…then ask some more and read between the lines to find the real answers.

Q6. Who is your favorite copywriter & why?

I can’t pick one. Roy Furr for his in-depth knowledge of psychology. Ben Settle for his high-level strategic thinking. Kevin Rogers for his pragmatism.

Q7. Do you have any recent wins to share?

I’ve just helped a health tech startup with all their launch copy. I wrote all their website copy, all the back-end email copy, and launch copy. It’s been an absolute privilege to be a part of because they are set to change so many lives.

Q8. What would you say to a prospective client who wants to hire you?

I would say, ‘I know that how hard it can be to get your message across and stand out from the crowd. I also know how hard you’ve worked to get where you are today. And the thought of having someone write for you is a scary prospect… But I see copywriting as a collaborative process, I’ll get to know you and your business. Then I’ll get to know your audience to find that ‘golden thread’—that one thing that resonates with them and makes begin from you a no-brainer.’

Q9. What is a good email address for prospective clients to contact you?

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