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Copywriting.org Interviews Anke Herrmann

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Q1. Where are you from?

Germany, based in Spain

Q2. How did you discover copywriting?

When I moved to Spain in 2004 to start my own business, I quickly realized that nobody was going to buy from me unless I understood how people buy, and how to talk about what I offer to guide people through the decision making process. I’ve been a copywriting student ever since.

Q3. What forms of copy do you write?

Emails, landing and sales pages

Q4. What are your favorite niches to write in?

Coaches, authors and creatives offering a service

Q5. What is the #1 lesson you've learned as a copywriter?

It’s more about psychology than it is about words

Q6. Who is your favorite copywriter & why?

Hard to pin down one but Gary Halbert because of his creative and powerful way to “make a case” for literally any product. Really like Ramit Sethi too for the way he understands what people really want and nails painting the picture of what can be possible for them

Q7. Do you have any recent wins to share?

A client filled her workshop from the sales page and launch emails I wrote for her.

Q8. What would you say to a prospective client who wants to hire you?

You can’t read the label when you’re sitting in the jar. It’s hard to see your own greatness, it’s hard to fully express the impact of your own work. Let me help you read your label and tell your story in a way that mesmerizes and pulls in the clients you love to serve. Words & tech to get the words in front of those you need to hear them.

Q9. What is a good email address for prospective clients to contact you?

anke@ankeherrmann.com

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