Interviews Anthony Okeke

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Q1. Where are you from?

Lagos, Nigeria

Q2. How did you discover copywriting?

3 years ago, I discovered copywriting right at the start of the COVID-19 pandemic.

Isolation & boredom forced me to look up “how to make money online as a writer.”

Ultimately, it led me to copywriting.

Q3. What forms of copy do you write?

Mostly emails.

Although sometimes I end up writing ads, lead magnets, landing pages or new leads and headlines to help my clients optimize their funnel and get the best results possible.

Q4. What are your favorite niches to write in?

Health and info. marketing.

Q5. What is the #1 lesson you've learned as a copywriter?

Even when everything seems so clear and obvious, if you don’t tell people exactly what to do, how to do it, and when to do it, they most likely won’t do it.

At least well enough to get both parties the results they truly desire.

Q6. Who is your favorite copywriter & why?

Gary Halbert. 

Gary’s copy was always simple, concise AND effective – even without using salesy or exaggerated claims in his writing.

Q7. Do you have any recent wins to share?

I’m a bit green, so helping my first client make 6-figures (in 19 days) with emails should do the trick on paper.

But in reality…my biggest win has nothing to do with making money or getting clients.

It’s developing a paradigm shift towards the idea of making money online, and finally realizing that no one client is THAT important – even if they’re John D. Rockefeller.

Q8. What would you say to a prospective client who wants to hire you?


I won’t do so much as to raise an eyebrow to convince ANY client to hire me. But if you have solid backing of your business being of true help to people, you can reach out to me via email.

I’ll give you a link to my Calendly and we’ll take it on from there.

Q9. What is a good email address for prospective clients to contact you?

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