Interviews Armin Farah

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Q1. Where are you from?

Vancouver, Canada

Q2. How did you discover copywriting?

I was writing music and writing creative stories since I was 13. When discovered marketing, I also discovered copywriting, and I was so excited to learn that I could use my writing to help entrepreneurs earn massive profits and do what I love to do… write

Q3. What forms of copy do you write?

I write email copy, ecom hybrid landing pages, long form sales pages, VSL’s and a bit of Web copy (for conversion rate optimization.

Q4. What are your favorite niches to write in?

Health, fashion, tech and finance

Q5. What is the #1 lesson you've learned as a copywriter?

People want to be related to as people, they don’t want to be a target to be sold to. So get to know them, talk to them like you know them, talk to them like a friend and an advisor. Let them know what’s important to you, what you care about. Share your stories with them, your hopes and dreams, your failures and fears. Be real.

Q6. Who is your favorite copywriter & why?

Stefan Georgi. He’s incredible skilled (obviously) but generally modest and really relatable. He provides massive value to up and coming marketers and copy writers and he is also very generous with his time and his resources.

Q7. Do you have any recent wins to share?

Last year in 2022 I helped at 1.1 million or revenue with my copy and strategies across various niches for a few different clients.

Q8. What would you say to a prospective client who wants to hire you?

We will be on the profit side of you balance sheet, not the expense side. There are thousands of copywriters, marketers and agencies out there. To most of them, you’re just a dollar sign. I only work with people that I can treat like family, and want to build a vision together. I am not interested in 1000 clients. Im only interested in working with the a few that sincerely want to scale and deliver real value to the world.

Q9. What is a good email address for prospective clients to contact you?

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