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Copywriting.org Interviews Arqum Ali Khan

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Q1. Where are you from?

Karachi, Pakistan

Q2. How did you discover copywriting?

A friend of mine introduced me to the world of copywriting and ever since I am in love with the fact that mere words can pull massive revenue out of thin air.

Q3. What forms of copy do you write?

I fancy writing short-form ads and emails.

Q4. What are your favorite niches to write in?

Business & Life Coaches. DTC eCommerce.

Q5. What is the #1 lesson you've learned as a copywriter?

BIG IDEA is the backbone of the whole promotion. No fancy word or creative dialect would ever subdue the effectiveness of the big idea. As the advertising tycoon David Ogilvy once famously said, “You will never win fame and fortune unless you invent big ideas.”

Q6. Who is your favorite copywriter & why?

Stefan Georgi because his writing has a rhythm, a flow that makes you read until the last word.

Q7. Do you have any recent wins to share?

Yes! I have helped an eCom 7-figure store selling extensions to women scale to 51% from emails.

Q8. What would you say to a prospective client who wants to hire you?

Test my skills first, then decide if you’d like to go with me or not.

Q9. What is a good email address for prospective clients to contact you?

arqum@arqumwritescopy.site

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