Copywriting.org Interviews Asawal Warraich
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Q1. Where are you from?
Pakistan
Q2. How did you discover copywriting?
I am a graduate in English literature and Linguistics and used to author local and on campus publications. It was not too soon that I realized myself being sold for too low in the local market. I started exploring international markets which turned out to be a highly professional space with decent compensation. While I was in my first year of the undergrad, I used to work on several content writing projects, and later I developed interests into ecommerce which made me realize about the potential of the copywriting combined with content writing.
Q3. What forms of copy do you write?
Right now, I am a certified writer with a master’s degree in creative writing and literature. It has played a huge role in making me comfortable with a variety of niches. I started with writing brand stories and sales copies for e-Commerce brands and online store, but later I started upselling my existing clients, and managed their social media copies, website copies and similar projects. I am proficient in writing blogs, sales letters, product copies, YouTube channel scripts, ghostwriting and related stuff.
Q4. What are your favorite niches to write in?
I usually enjoy composing scripts for YouTube channels like PBS EON, but in addition to this, I love writing brand stories, sales copies, website content, email copies, sales letters, literature, technology, gaming, course selling, passive income, ecommerce and lot more.
Q5. What is the #1 lesson you've learned as a copywriter?
As a copywriter, one of the most important lessons I’ve learned is the power of understanding and connecting with the target audience. It’s crucial to deeply understand their needs, desires, fears, and motivations. By empathizing with your audience, you can create copy that resonates with them on a profound level.
Q6. Who is your favorite copywriter & why?
Joe Sugarman is renowned for his ability to write persuasive copy that generates high response rates. He employed storytelling techniques and employed psychological triggers to capture attention and drive conversions.
Q7. Do you have any recent wins to share?
Why not! I’m delighted to share an exciting project I recently completed for Robert, the owner of Sleepy Time Tracks, an Amazon store specializing in window treatments. With a project value of $3500 USD, I had the privilege of revamping his entire store and implementing various enhancements.
As part of the project, I crafted a comprehensive and tailored brand story that beautifully captured the essence of Sleepy Time Tracks. This brand story effectively conveyed the unique selling proposition (USP) of the store, ensuring a compelling and persuasive narrative that resonated with potential customers.
Additionally, I meticulously crafted highly converting listing descriptions and bullets that highlighted the key features and benefits of Sleepy Time Tracks’ products. By leveraging persuasive language and emphasizing the store’s USP, these optimized descriptions significantly improved the conversion rates and sales potential.
To enhance the visual appeal and engagement, I also revamped the store’s infographics, ensuring that they effectively conveyed essential information in an aesthetically pleasing and easily understandable manner.
I’m thrilled to report that Robert’s store has been thriving since the implementation of these enhancements. In fact, he was kind enough to provide a video testimonial, which can be viewed on my Facebook and YouTube platforms, showcasing his satisfaction with the results achieved.
It was a rewarding experience to collaborate with Robert and contribute to the success of Sleepy Time Tracks. I take pride in delivering exceptional results and helping businesses achieve their goals through persuasive and engaging copywriting strategies.
As part of the project, I crafted a comprehensive and tailored brand story that beautifully captured the essence of Sleepy Time Tracks. This brand story effectively conveyed the unique selling proposition (USP) of the store, ensuring a compelling and persuasive narrative that resonated with potential customers.
Additionally, I meticulously crafted highly converting listing descriptions and bullets that highlighted the key features and benefits of Sleepy Time Tracks’ products. By leveraging persuasive language and emphasizing the store’s USP, these optimized descriptions significantly improved the conversion rates and sales potential.
To enhance the visual appeal and engagement, I also revamped the store’s infographics, ensuring that they effectively conveyed essential information in an aesthetically pleasing and easily understandable manner.
I’m thrilled to report that Robert’s store has been thriving since the implementation of these enhancements. In fact, he was kind enough to provide a video testimonial, which can be viewed on my Facebook and YouTube platforms, showcasing his satisfaction with the results achieved.
It was a rewarding experience to collaborate with Robert and contribute to the success of Sleepy Time Tracks. I take pride in delivering exceptional results and helping businesses achieve their goals through persuasive and engaging copywriting strategies.
Q8. What would you say to a prospective client who wants to hire you?
I’m an experienced and versatile copywriter with a strategic approach. I specialize in creating persuasive content that drives results. I collaborate closely with clients, value open communication, and aim to exceed expectations. Let’s discuss your needs and create compelling copy together.
Q9. What is a good email address for prospective clients to contact you?
asawalwarraich@gmail.com