Copywriting.org Interviews Barb (the bulldog) Sayers
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Q1. Where are you from?
Lakewood, CO
Q2. How did you discover copywriting?
My sister had just attended a webinar from Daniel Levis, out of Canada. At the end of the webinar he introduced another product of his, the Email Alchemy course. She knew my passion for writing and offered to set me up in the course. I jumped at the opportunity and have not looked back since. I love writing!
Q3. What forms of copy do you write?
I am a copywriter first and foremost and can do whatever my clients require. I specialize, though, in email marketing. My company is Done 4 You Email Campaigns – Done Right!
Q4. What are your favorite niches to write in?
I don’t confine myself to one niche or another. I find the challenge of working in many different niches to be quite rewarding and satisfying.
Q5. What is the #1 lesson you've learned as a copywriter?
Do the research. Know your client, their business, their industry, their competitors inside and out. This allows you to know the industry jargon/language, customer pain points, what sets your clients apart from the competition, and hopefully know your client’s ‘voice’ so you can write their emails in their own voice.
Q6. Who is your favorite copywriter & why?
Well, I am partial to Daniel Levis, but I also follow closely Csaba from Game of Conversions, you of course, and Chris Orzechowsk. I am a member of Marketing Camelot with Doberman Dan and Michael McLean’s with Bad Ass Millionaire.
Q7. Do you have any recent wins to share?
I have been at this for almost 10 years now, since November of 2014. I think I am most pleased with the work I did for a really great non-profit in Albuquerque, New Mexico; Standing in The Gap, Anchoring Young Adults. They help youth that have fallen through the cracks of the ‘system’ and give them the skills and resources they need to not just survive but be a contributing member of society. I recently did two campaigns for them, one to get doners from the the public and one to enlist corporate donors. So exciting! They are a fledgling non-profit and depend solely on donations. So my campaigns went a looong way to supporting them in their very needed work with young adults. I am looking forward to doing more for them in the future.
Q8. What would you say to a prospective client who wants to hire you?
Firstly, thank you for your trust in me. Here is my proprietary 5 Step Blueprint to Better Communication With Your Tribe & Your Prospects. This allows me to get to know you, your business, your industry, and your competitors to help me write effective and engaging emails for your business. I look forward to our time together and to creating a customized, individualized, and creative email campaign for you.
Q9. What is a good email address for prospective clients to contact you?
Sister2SisterEnterprises@gmail.com