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Copywriting.org Interviews Ben Gallagher

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Q1. Where are you from?

Melbourne Australia

Q2. How did you discover copywriting?

Reading breakthrough advertising by Eugene Schwartz

Q3. What forms of copy do you write?

Email, Sales Letter, VSL, Blogs

Q4. What are your favorite niches to write in?

Ecom, Fitness, Digital Marketing

Q5. What is the #1 lesson you've learned as a copywriter?

1. Who the audience is 2. What outcome do they want 3. How does the thing work that gets them the outcome. The offer build itself, here’s how: Sell to emotions, justify with logic. They buy with emotions and justify with logic. I’ve seen this tossed around a lot over the years, but what I haven’t seen is anyone really explain how this works, especially the part about emotions, and even less so about core market emotions. It seems to be brushed over more often than not, my guess is because people that talk about emotions don’t really understand how they work beyond surface-level definitions. So this post is about that with a twist, and that twist is to go from emotions of customers to emotions of markets as a whole, and how to sell to core market emotions. Before we start, we need to talk about something, and that something is what copywriting, marketing, conversions, messaging etc is… …It’s nothing more than change work.

Q6. Who is your favorite copywriter & why?

Gary Bencivenga- I like his secrets on boosting response and conversion rates, advertising on internet, direct mail

Q7. Do you have any recent wins to share?

I am a beginner but have been featured in several publications like thrive global & disrupt

Q8. What would you say to a prospective client who wants to hire you?

I believe I can 3-4x your conversions just need the SOP’s to onboard properly and go through your ICP research

Q9. What is a good email address for prospective clients to contact you?

bjfitnesss2017@gmail.com

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