Interviews Ben Henken

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Q1. Where are you from?

Warrenton, Virginia

Q2. How did you discover copywriting?

YouTube videos when I was looking for a way to make money outside of my 9-5

Q3. What forms of copy do you write?


Q4. What are your favorite niches to write in?

Real Estate, Course Creators, Ecommerce

Q5. What is the #1 lesson you've learned as a copywriter?

That copy isn’t created, it’s discovered. The most powerful copy comes from talking to your customers, studying your market, and identifying your ideal customer avatar.

Q6. Who is your favorite copywriter & why?

This is a hard one. Chris Orzychowski is my current favorite. I love his writing style and his willingness to push boundaries and test new angles.

Q7. Do you have any recent wins to share?

I quit my full time job back in June of this year (2022) and last month (Nov 2022) I was able to replace my previous full time monthly income.

Q8. What would you say to a prospective client who wants to hire you?

The biggest compliment that a former client gave me was that I was the first freelancer he worked with who spent the time to get to know his business, product, and voice inside and out. That is my goal with any client that I work with.

Q9. What is a good email address for prospective clients to contact you?

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