Interviews Bobby Ilchov

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Q1. Where are you from?


Q2. How did you discover copywriting?

It was back in 2019. I was working at a dead end job (a call center). So one day, as I was scrolling through my Facebook feed… I saw an ad. It was from a local guy in my country. The landing page that talked about his Upwork experience was what got me hooked! It was just what I was dreaming of, and it basically said something like: “Here’s how I make $3,000 a month working from home on Upwork without any experience.” And then I clicked on the ad, which took me to a webinar… and the rest, as they say, is history!

Q3. What forms of copy do you write?

Short-form VSLs (with founders/authority figures), Interstitials (landing pages), Native Advertorials, Emails

Q4. What are your favorite niches to write in?

So far, I’m really enjoying the eComm space, which is all about telling people about products and how they can help them and change their lives. I also like to write for coaches and consultants, mostly emails. Some of the best copywriters, such as Stefan Georgi, and Justin Goff have taught me how to do this. But Islam Benfifi is the copywriter who showed me how to do this without any hassle).

Q5. What is the #1 lesson you've learned as a copywriter?

Plain and simple: stories sell. This is what I learned while writing lots of YouTube ads with founders/authority figures. Give people an interesting story… and they buy like crazy. Of course, visuals and hooks (INTROs) are highly essential, too… but without a proper story that’s simple to understand (and not confusing) – you can’t do much. So yeah, again – stories sell.

Q6. Who is your favorite copywriter & why?

Stefan Georgi – this is the guy who inspired me. Thanks to him, and his training… I am where I am now because of what he taught me.

Q7. Do you have any recent wins to share?

Sure, why not? Over the past few months, I’ve been able to tell some pretty good stories through YouTube ads because I’ve been getting better at it. And when you see them go past the break-even point, that’s when you’re really happy. Because everyone wants to see this!

Q8. What would you say to a prospective client who wants to hire you?

See, I might not be an A-list copywriter (yet), but I’m no rookie either. In fact, I’ve been mentored by a person who’s in Copy Accelerator – the best copywriting mastermind on the planet. So, I’m pretty confident that not only my emails WILL make you enough money. I’m also sure you’ll want to hire me on my regular retainer after you see my work in action. Wanna give me a test drive? I’m open to it. And I can send you convincing samples. Sounds like a thing you’ll be open to? Cool, drop me an email. P. S. I’m not your regular copywriter. I deliver fast. I adhere to strict deadlines. And I’m fun to work with. It’s a win-win-win. AND I KNOW YOU LOVE WINNING.

Q9. What is a good email address for prospective clients to contact you?

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