Copywriting.org Interviews Brett Kaufman
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Q1. Where are you from?
Miami
Q2. How did you discover copywriting?
Depression and bipartisan political fundraising
Q3. What forms of copy do you write?
emails, sales letters, VSL, SMS
Q4. What are your favorite niches to write in?
Coaching and supplement space
Q5. What is the #1 lesson you've learned as a copywriter?
How to communicate clearly
Q6. Who is your favorite copywriter & why?
John Romaniello – his ability to weave in personality which capitative the reader
Q7. Do you have any recent wins to share?
Generated $1 million for an ecommerce brand (Kasandrinos Olive Oil) just from their emails and rewrote Vince DelMonte’s sales page which had a conversion jump from 6-figures a month to 7-figures a month.
Q8. What would you say to a prospective client who wants to hire you?
We invite you to critique everything. The success of your project comes down to making sure the prospect feels like they’re speaking directly to you and then split test it to increase conversions.
Q9. What is a good email address for prospective clients to contact you?
brett@captivatingcopywriting.com