Interviews Brian Ascroft

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Q1. Where are you from?

Lancashire, England

Q2. How did you discover copywriting?

Troy Ericson of Lead Paramedic

Q3. What forms of copy do you write?

Emails, blogs and website

Q4. What are your favorite niches to write in?

Sport, business (pub and restaurant) & events

Q5. What is the #1 lesson you've learned as a copywriter?

For me research is always key, never publish or share copy without proof reading and doing a bit of history on the topic or subject being covered. There is nothing worse than going with a topic and realising after you’ve published it for the world to see that something you’ve covered is incorrect or comes across as if you don’t actually know anything about the topic to begin with.

Q6. Who is your favorite copywriter & why?

Laurence Blume. I love his wide and in depth knowledge and expertise in marketing. One of the things that I’m really hooked into about Laurence is how he can put together a piece of copy and it come across in a very business to business tone, but then the next can be the complete opposite and come across in a more informal and relaxed style. Not just this but as a copywriter with such a niche focus, he works with and publishes content for and with clients around the globe and I really respect and look up to his knowledge and expertise in this field.

Q7. Do you have any recent wins to share?

I am more of a beginner in copywriting, but hope to be able to share some wins I’m proud of real soon.

Q8. What would you say to a prospective client who wants to hire you?

With a graphic and we design background, I’m wanting to explore new ways of producing content and really bring your visions and ideas to life. As well as making the best possible material and copy, I really want to bring new styles to the table and produce content that really puts a bright image in your head just by looking at words.

Q9. What is a good email address for prospective clients to contact you?

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