Copywriting.org Interviews Caine Lian
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Q1. Where are you from?
Singapore
Q2. How did you discover copywriting?
I discovered it through an Udemy course (The Complete Copywriting Course: Write to Sell Like a Pro), and eventually videos from established marketers such as Copyhackers and Alex Cattoni. Since the day I started copywriting, I never looked back.
Q3. What forms of copy do you write?
Emails (launch copy), both long and short-form sales pages, landing pages, and Facebook ads. I also write content such as blogs and newsletters.
Q4. What are your favorite niches to write in?
Personal Development, coaching, marketing (lead-generation), education and e-learning, and finance.
Q5. What is the #1 lesson you've learned as a copywriter?
If you do not know your message yet, do not write. Research is the cornerstone of all things marketing.
Q6. Who is your favorite copywriter & why?
Ry Schwartz. His teachings are not only empathy-driven, but he also taught me to view marketing from a different perspective, through the lens of a reader by empowering, helping, and empathizing with them while ethically building the courage for them to act, with the life-changing decision of “Yes, I’m ready to change my life with this product/course/solution.” Ry also taught me that you can make more sales without the wrist-twisting and cringy tactics of bro-marketing.
Q7. Do you have any recent wins to share?
Quite a plentiful. Recently I finished a newsletter for my company, and not forgetting that I transitioned from broadcasting to copywriting 2 years ago—it was a huge leap and I’m glad that I took the first step forward.
Q8. What would you say to a prospective client who wants to hire you?
If you’re a business owner who wants to make more money through meaningful and impactful connections with your audience without the douchiness and intrusive pushy tactics that make you look like a second-rate snake oil salesman, I’d love to know more about you. We can have a cup of coffee (or any drink that you fancy) and chat to see if we’re a perfect fit. However, if we aren’t a perfect fit, I have a list of stellar copywriters who are more than happy and willing to work with you.
Q9. What is a good email address for prospective clients to contact you?
cainelian@yahoo.com