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Copywriting.org Interviews Caroline Tuohy

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Q1. Where are you from?

Melbourne Australia

Q2. How did you discover copywriting?

University

Q3. What forms of copy do you write?

Sales emails and letters

Q4. What are your favorite niches to write in?

Online education and SAAS

Q5. What is the #1 lesson you've learned as a copywriter?

How ruthless your editing process must be

Q6. Who is your favorite copywriter & why?

Gary Bencivenga. He’s an old school salesman, but his marketing bullets newsletter has taught me so much

Q7. Do you have any recent wins to share?

I started my own hosted newsletter on November 30, had my 1000th unique site visit on December 27th and my first paid subscriber on the 25th (it wasn’t my mum). I’m averaging a 30% open rate for my emails without the option to A/B test. And I’ve secured a client to do the same thing.

Q8. What would you say to a prospective client who wants to hire you?

I’m brutal about what isn’t working for you, because I want your content generating amazing results. Writing isn’t personal, we’ll test and post until your site crashes from too many sales. It’ll be great.

Q9. What is a good email address for prospective clients to contact you?

carolinetuohywriter@gmail.com

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