Interviews Carolyn Santo

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Q1. Where are you from?

Living in Kailua, HI.

Q2. How did you discover copywriting?

During my long career in financial services, I ended up writing seminar scripts, letters, emails, brochures, etc. because I was the best writer. When I fled the financial world, I was lucky enough to learn about Copy Accelerator Lite through Troy Ericson. Joining that community transformed me from a nerdy brainiac into a Copy Mama… encouraging fellow writers and networking with the nicest people on the planet.

Q3. What forms of copy do you write?

I love to formulate world domination plans and then implement them by assembling VSLs, emails, ads, advertorials, sales letters, and any other tools of mast persuasion.

Q4. What are your favorite niches to write in?

I can’t resist writing about products and services I’d use myself or give to people I love. My areas of expertise and experience include unexpected humor, financial education, golf, legal, alternative health, elderly issues, parenting, making money, sales and marketing.

Q5. What is the #1 lesson you've learned as a copywriter?

Be kind and try to help others.

Q6. Who is your favorite copywriter & why?

“Anonymous” based on her huge volume of inspirational and humorous quotes. I don’t think any other writer’s comes close when measuring psychological and economic impact on humanity. From refrigerator magnets to bathroom stalls and t-shirts to graduation speeches, “Anonymous” continually touches lives around the globe. Seriously, I admire a group of copywriting stars in different ways. Choosing one would be like limiting myself to one adjective for the rest of my life.

Q7. Do you have any recent wins to share?

Recovering from major hand surgery on my dominant hand in record time was my most important achievement this year.

Q8. What would you say to a prospective client who wants to hire you?

1. Once I take on an assignment, your offer is as important to me as my own. 2. The amount of information you share greatly increases the probability of success for both of us. 3. Even though I love to laugh, I’m deadly serious when it comes to figuring out solutions for clients.

Q9. What is a good email address for prospective clients to contact you?

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