Copywriting.org Interviews Carolyn Stone

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Q1. Where are you from?

New York

Q2. How did you discover copywriting?

I was a writer since childhood: diaries, plays, stories, school assignments & editing the yearbook. I formally studied copywriting for radio, TV & print advertising at university. Radio advertising was the most fun challenge: the forerunner to Twitter, every syllable must effectively “sell” in a 30-second spot.

Q3. What forms of copy do you write?

Newsletters, magazine articles, blogs, press releases, speeches, advertising copy, video scripts, interview questions & answers, editorials, letters, public/media relations pitches, profiles & bios, tributes, memorials & obituaries. Executive correspondence of personal, political & business nature. Essentially, all forms of communications.

Q4. What are your favorite niches to write in?

I love to write pitches to media for unacknowledged people & organizations who deserve recognition and support for their good works.

Q5. What is the #1 lesson you've learned as a copywriter?

Edit, edit, edit.

Perfect punctuation is NOT optional.

Q6. Who is your favorite copywriter & why?

I admire a host of creators, especially those who created succinct, memorable, effective slogans, often in service of destination marketing: “Virginia is for Lovers” & “I ❤️NY”.

Q7. Do you have any recent wins to share?

My old friends/former colleagues from our teenage jobs at McD’s asked me to try for some press coverage of our reunion. I secured a few articles w/photos, that readers said they were “touched” by. A labor of love that pleased everyone!

Q8. What would you say to a prospective client who wants to hire you?

I’ll grill you like a reporter to find out everything there is to know about what you’re promoting, and then create an honest, interesting portrayal showcasing your very best self, initiatives, successes, goals, and highest mission.

Q9. What is a good email address for prospective clients to contact you?

Carolyntstone@aol.com