Interviews Catherine Reohorn

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Q1. Where are you from?

Wales, UK

Q2. How did you discover copywriting?

One day, while recovering from flu, I realised I needed something to help me generate leads for my personal training business because if I couldn’t be on the gym floor, I couldn’t get paid. I first learned from a guy in the UK called Mike Samuels.

Q3. What forms of copy do you write?

Absolutely everything – but I specialise in organic marketing.

Q4. What are your favorite niches to write in?

I only write in the health and fitness niche, working with coaches with service based businesses.

Q5. What is the #1 lesson you've learned as a copywriter?

Emotion exists in me first as rhythm, before I can make the reader feel it

Q6. Who is your favorite copywriter & why?

So many here to choose from – Alen Sultanic comes out on top, even though he’s not strictly a copywriter.

Q7. Do you have any recent wins to share?

Our organic social media package makes our clients close to £1MM/month and has done for the last 3 years

Q8. What would you say to a prospective client who wants to hire you?

Let’s talk about what you need

Q9. What is a good email address for prospective clients to contact you?

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